LUVU Brands Inc. is a franchisor and operator of specialty beauty and wellness centers, offering a broad range of spa, salon and medical spa services under multiple brand banners. The company’s core business revolves around licensing its concepts to independent franchise partners, while retaining responsibility for brand standards, training programs and ongoing operational support. Through its network of franchised and company-operated locations, LUVU Brands delivers services that include nail care, massage therapy, facial treatments, laser hair removal and non-invasive aesthetic procedures.
The company generates revenue primarily from initial franchise fees, royalty payments and marketing fund contributions from its franchise base. In addition to service revenues, LUVU Brands markets proprietary skincare and wellness product lines through its salons and online channels. To enhance the customer experience, the company invests in digital platforms for online booking, loyalty programs and virtual consultations, aiming to integrate technology with in-store service delivery.
Founded in 2019 through the consolidation of several regional spa and salon concepts, LUVU Brands is headquartered in Miami, Florida, and supports a portfolio of more than 150 locations across North America and Europe. Since inception, LUVU has pursued a combination of organic growth and strategic acquisitions to accelerate market penetration. The company’s expansion efforts have extended into Canada and select markets in Western Europe, with plans to explore opportunities in the Asia-Pacific region over the coming years.
LUVU Brands is led by a management team whose members bring experience in franchising, hospitality and retail operations. The leadership team emphasizes standardized training, quality control and marketing support to drive franchisee success. Looking ahead, the company intends to broaden its service offerings, deepen its digital engagements and support new market entrants, with a focus on sustaining brand consistency and enhancing profitability across its franchise network.
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