Localiza Rent a Car S.A. is a leading mobility solutions provider offering vehicle rental, fleet management and sales of pre-owned vehicles. Founded in 1973 in Belo Horizonte, Brazil, the company operates a diversified fleet of cars, SUVs, pickups and vans through a network of airport and urban locations. Over the years Localiza has developed a suite of services including short-term rentals, long-term leasing, peer-to-peer sharing and digital booking platforms designed to meet the needs of corporate and retail clients.
Headquartered in Belo Horizonte, Localiza pioneered the car rental market in Brazil and has since grown to become one of the largest independent fleet operators in Latin America. In 2022 the company completed a strategic merger with local competitor Unidas, consolidating its position in the region and enhancing its operational scale. The combined entity has accelerated investments in technology, streamlined processes and expanded its product offering to include subscription-style mobility and electrified vehicles.
Localiza currently serves customers across Brazil, Argentina, Chile, Colombia, Paraguay, Uruguay and Mexico. Its expansive branch network and proprietary digital platforms provide seamless booking, pick-up and drop-off experiences at major airports and city centers. The company also maintains a robust sales channel for its used-vehicle portfolio, enabling efficient fleet recycling and meeting growing demand for quality certified pre-owned cars.
Governed by a board of directors chaired by members of the founding family, Localiza is led by an executive team with extensive experience in automotive operations, finance and technology. Under their stewardship, the company has prioritized customer service excellence, operational efficiency and sustainability initiatives, including the gradual introduction of electric vehicles and carbon-reduction programs. Localiza’s strategic focus on digital innovation and regional expansion continues to drive its leadership in the Latin American mobility sector.
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