Localiza Rent a Car (LZRFY) Stock Price, News & Analysis

Company Overview

Localiza Rent a Car (OTCMKTS:LZRFY) is a leading mobility solutions provider headquartered in Belo Horizonte, Brazil. Founded in 1973, the company has built a strong reputation in the car rental industry, offering a broad range of services to both leisure and corporate customers. Over the decades, Localiza has expanded its footprint to become one of Latin America’s largest car rental and fleet management operators.

The company’s core activities include short- and long-term vehicle rentals, fleet management services and the sale of used vehicles. Localiza maintains a modern and diversified fleet, serving individual travelers, business clients and government agencies. Through its used-car sales division, Localiza Seminovos, the company regularly refurbishes and sells off-lease vehicles, supporting a vertically integrated business model that maximizes fleet utilization and residual value.

Localiza operates an extensive network of branches across Brazil and in several other Latin American markets, including Argentina, Chile, Colombia, Ecuador, Paraguay and Uruguay. This geographic reach allows the firm to cater to regional tourism and business travel demands while leveraging centralized operations and technology platforms. Under the leadership of CEO Bruno Lasansky, Localiza continues to invest in digital solutions, customer-facing applications and data analytics to enhance the rental experience and drive operational efficiency.

Key Stats

• Today's Range: $9.46 to $9.69
• 50-Day Range: $8.23 to $11.40
• 52-Week Range: $5.98 to $11.76
• Volume: 23,420 shs
• Average Volume: 45,341 shs
• Market Capitalization: N/A
• P/E Ratio: 4.39
• Dividend Yield: 2.54%
• Price Target: N/A
• Consensus Rating: Hold

LZRFY Stock Analysis - Frequently Asked Questions

How have LZRFY shares performed this year?

Localiza Rent a Car's stock was trading at $8.5272 at the beginning of 2026. Since then, LZRFY stock has increased by 10.9% and is now trading at $9.4570.

How do I buy shares of Localiza Rent a Car?

Shares of LZRFY stock can be purchased through any online brokerage account. Popular online brokerages with access to the U.S. stock market include Charles Schwab, E*TRADE, Fidelity, and Vanguard Brokerage Services.

Industry, Sector and Symbol

• Stock Exchange: OTCMKTS
• Sector: Industrials
• Industry: Rental & Leasing Services
• Sub-Industry: Personal Services
• Current Symbol: OTCMKTS:LZRFY
• CIK: N/A
• Web: www.localizahertz.com
• Phone: 553132477024
• Fax: N/A
• Employees: 20,725
• Year Founded: N/A

Profitability

• EPS (Trailing Twelve Months): N/A
• Trailing P/E Ratio: 4.39
• Forward P/E Ratio: N/A
• P/E Growth: N/A
• Net Income: N/A
• Net Margins: N/A
• Pretax Margin: N/A
• Return on Equity: N/A
• Return on Assets: N/A

Debt

• Debt-to-Equity Ratio: N/A
• Current Ratio: N/A
• Quick Ratio: N/A

Sales & Book Value

• Annual Sales: N/A
• Price / Sales: N/A
• Cash Flow: N/A
• Price / Cash Flow: N/A
• Book Value: N/A
• Price / Book: N/A

Miscellaneous

• Outstanding Shares: N/A
• Free Float: N/A
• Market Cap: N/A
• Optionable: Not Optionable
• Beta: N/A