Mandom Corporation is a Japanese personal-care and cosmetics company that develops, manufactures and markets products for hair styling, skincare, body care and fragrance. Its portfolio serves both men and women and includes hair waxes, gels, sprays, facial cleansers, lotions, makeup-removal products, deodorants and fragrances.
The company is best known for brands such as Gatsby, which focuses primarily on men’s grooming and styling products; Lucido, which offers hair and skincare products; and Bifesta, a women’s skincare and cleansing line. Mandom also markets products under additional regional and category-specific brands.
Founded in Japan in 1927, Mandom has expanded beyond its domestic market to serve consumers across Asia. Its operations and distribution network include Japan and several Southeast Asian and East Asian markets, including Indonesia, Singapore, Malaysia, Thailand, the Philippines, China, Taiwan, Hong Kong and South Korea. The company’s international business places particular emphasis on adapting personal-care products to local consumer preferences.
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