Mr Price Group is a South African retail holding company specializing in value-oriented apparel, homeware and sporting goods. Through its flagship Mr Price banner, the group offers affordable clothing and lifestyle products for men, women and children. Complementary brands such as Mr Price Home and Mr Price Sport cater to home décor and athletic apparel, while niche retailers like Sheet Street and Miladys address home textiles and ladies’ fashion respectively.
Founded in the mid-1980s and headquartered in Durban, Mr Price Group has expanded from a single family-owned outlet into a multi-brand retailer with more than 2,000 stores across South Africa and select markets in Sub-Saharan Africa. Its growth strategy combines a dense physical footprint with e-commerce platforms, allowing consumers to shop online or in store. The group continuously invests in digital channels to enhance its omnichannel capabilities.
Mr Price Group’s product portfolio encompasses seasonal fashion trends, basic apparel, bedding, kitchenware and sporting equipment. In-house design teams develop collections for each brand, while a flexible supply chain of local and international partners enables rapid response to changing consumer preferences. This combination of design agility and cost management supports the group’s value proposition.
Governed by an independent board and led by an experienced executive team, Mr Price Group operates with a decentralized structure that empowers individual brand units. The company’s key performance indicators include comparable store sales growth, inventory turnover and online sales penetration. Listed on the Johannesburg Stock Exchange under the ticker MRP and traded OTC in the U.S. as MRPLY, the group is recognized as a leading player in the South African retail sector.
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