Meltwater is a software company that provides media intelligence, social listening and consumer insights solutions to businesses, public relations teams and marketing professionals. Its platform helps organizations monitor news coverage, social media conversations and other digital content to understand public perception, identify trends and assess the impact of communications campaigns.
The company’s products and services include media monitoring, social media monitoring and analytics, media relations tools, influencer marketing capabilities, consumer intelligence, sales intelligence and digital asset management. Meltwater combines searchable content databases with analytics and reporting tools designed to help customers track brands, competitors, industries and relevant topics.
Meltwater was founded in 2001 by Jørn Lyseggen and originated in Norway. The company has expanded internationally and serves organizations across multiple regions, including North America, Europe, Asia-Pacific and other global markets. Its solutions are used by companies, agencies, nonprofit organizations and public-sector institutions for communications, marketing, research and business decision-making.
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