Bandai Namco Holdings Inc. is a Japanese multinational company specializing in the creation and distribution of entertainment products and services. Formed in 2005 through the merger of Bandai Co., Ltd. and Namco Ltd., the company brings together expertise in toy manufacturing, video game development and publishing, amusement facilities, and digital content. Its diverse portfolio spans physical playthings, interactive software, themed attractions and character licensing.
In its Toys & Hobby segment, Bandai Namco produces collectible models, action figures and playsets, including the popular Gundam plastic model kits and Dragon Ball figurines. The Video Games division develops and publishes interactive entertainment across consoles, PCs and mobile platforms, with marquee franchises such as Pac-Man, Tekken and Dark Souls. Through Bandai Namco Amusement, the company operates arcades, amusement parks and indoor entertainment centers under brands like Joypolis and Namco Land, delivering location-based experiences in multiple markets.
Beyond physical products, Bandai Namco leverages its characters and intellectual property through licensing agreements, animation production, music distribution and network content services. These activities extend the reach of its flagship brands into film, television, streaming platforms and live events. The company also collaborates with external partners to develop new titles, co-produce animations and sponsor esports tournaments, reinforcing its presence in the global entertainment ecosystem.
Headquartered in Tokyo’s Minato ward, Bandai Namco maintains offices, development studios and manufacturing facilities across Asia, Europe and the Americas. Its regional subsidiaries support local marketing, distribution and customer service functions, ensuring that products and experiences are tailored to diverse consumer preferences. With a strategic focus on cross-media integration and digital innovation, the company continues to expand its footprint in both established and emerging entertainment markets.
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