PointsBet Holdings Limited is an online bookmaker specializing in sports and racing wagering, offering both traditional fixed-odds betting and its proprietary PointsBetting model. The company operates through a digital platform and mobile applications, providing customers with access to a broad range of sporting events, including major international leagues, horse racing, and niche competitions. PointsBet also features an online casino segment in select markets, expanding its product suite beyond sports betting.
Founded in Brisbane, Australia, in 2015, PointsBet rapidly expanded its operations domestically before entering the United States market in 2019. The U.S. arm secured licenses in multiple states, including New Jersey, Iowa, Illinois, Colorado, Indiana, West Virginia, Virginia and Arizona, adapting its platform to meet varied regulatory requirements. This cross-border footprint positions the company among a growing group of operators bridging mature and emerging sports-betting jurisdictions.
Central to PointsBet’s offering is its proprietary PointsBetting system, an alternative to traditional spread betting that scales risk and reward based on the accuracy of a wager. Alongside its signature product, the company offers standard fixed-odds markets, live in-play betting, and a suite of promotional features designed to enhance customer engagement. The platform integrates real-time data and analytics, aiming to deliver an intuitive user experience across desktop and mobile devices.
Leadership is led by co-founder and Chief Executive Officer Sam Swanell, who has steered the company since its inception. Under his guidance, PointsBet has invested in technology development and strategic partnerships to bolster its market position. The executive team combines backgrounds in finance, regulatory compliance and technology, underscoring the company’s focus on innovation and responsible gaming as it continues to grow its global footprint.
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