Puma SE (OTCMKTS:PUMSY) is a German multinational company that designs, develops, markets and sells athletic and casual footwear, apparel and accessories. Founded in 1948 by Rudolf Dassler in Herzogenaurach, Germany, Puma has grown into one of the world’s leading sportswear brands. The company’s product portfolio spans performance-driven footwear for running, football and training, as well as sport-inspired lifestyle shoes and apparel. Complementary offerings include teamwear, bags, socks, headwear and various sports equipment.
Puma distributes its products through a diversified network of retail channels, including direct-to-consumer stores, e-commerce platforms, wholesale partners and licensed distributors. The company operates more than 800 branded stores and shop-in-shops globally, supported by a robust online presence. Puma’s brand positioning combines technical performance with contemporary design, targeting athletes and fashion-oriented consumers alike. Collaborations with high-profile athletes, designers and cultural influencers have further reinforced its market appeal.
With a presence in over 120 countries, Puma serves markets across Europe, the Americas, Asia and Africa. The company organizes its operations into two main business units—Footwear and Apparel—which are supported by centralized functions for marketing, product development and supply chain management. In recent years, Puma has accelerated its sustainability initiatives by setting targets to reduce carbon emissions, increase the use of recycled materials and ensure transparency throughout its global sourcing network.
Headquartered in Herzogenaurach, Puma is led by Chief Executive Officer Arne Freundt, who oversees a global workforce dedicated to innovation and growth. The company’s longstanding heritage, coupled with its commitment to performance, design and sustainability, continues to drive Puma’s evolution as a key player in the competitive sportswear industry.
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