Puma SE is a German multinational corporation that designs, develops and manufactures athletic and casual footwear, apparel and accessories. The company’s product portfolio spans performance- and lifestyle-oriented offerings, including running shoes, football boots, training attire, and licensed merchandise. Puma’s emphasis on technical innovation is reflected in its use of advanced materials and proprietary cushioning technologies to enhance athletic performance and everyday comfort.
Founded in 1948 by Rudolf Dassler in Herzogenaurach, Germany, Puma emerged from a family enterprise that split into two separate sporting brands. Over the decades, Puma has built a distinct identity through high-profile sponsorships in football, motorsport and track and field, notably partnering with elite athletes and teams around the globe. The brand’s iconic Formstrip logo and collaborations with fashion designers and cultural influencers have helped position Puma at the intersection of sport, style and streetwear.
Operating in more than 120 countries, Puma serves diverse markets across Europe, North America, Asia-Pacific and Latin America. Its multi-channel distribution network includes flagship stores, wholesale partners, digital platforms and branded e-commerce sites. The company leverages regional design centers and local marketing teams to tailor products and campaigns to market-specific trends, from football kit launches in Europe to lifestyle collections in Asia.
Under the leadership of Chief Executive Officer Bjørn Gulden, Puma continues to pursue a strategy focused on sustainable growth, digitalization and brand collaborations. Sustainability initiatives span eco-conscious materials, manufacturing processes and transparent supply-chain practices. By aligning its product innovation with consumer demands for performance and responsibility, Puma aims to strengthen its position among the world’s leading sports and lifestyle brands.
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