Rakuten Group (RKUNF) Stock Price, News & Analysis

Company Overview

Rakuten Group, Inc. is a Tokyo‐based technology conglomerate best known for its e-commerce marketplace, Rakuten Ichiba, one of Japan’s largest online retail platforms. Since its establishment in 1997 by Hiroshi Mikitani, the company has diversified into a range of digital services spanning fintech, digital content, communications and logistics. Key services include Rakuten Card (credit and payment solutions), Rakuten Bank (online banking), Rakuten Securities (investment services), Rakuten Travel (online travel agency) and Rakuten Kobo (e-books and digital reading devices).

In addition to its core marketplace business, Rakuten has expanded into telecommunications through the launch of Rakuten Mobile, a fully virtualized, cloud-native mobile network service. The company also operates partnerships and equity investments across Asia, Europe and the Americas, offering messaging (Viber), streaming (Rakuten TV) and loyalty programs that integrate services under its “Rakuten Super Points” rewards ecosystem.

Originally founded as MDM, Inc., the company rebranded to Rakuten in 1999 and completed its initial public offering on the Tokyo Stock Exchange in June 2000. Over the years, Rakuten has pursued a global growth strategy, establishing regional offices and local marketplaces in markets including Germany, France, Taiwan and Brazil, while forging strategic alliances with leading global brands and sports organizations.

Hiroshi Mikitani, Rakuten’s founder and chairman, continues to guide the company’s vision of “Empowerment through Innovation.” Mikitani appointed Mickey Mikitani as CEO of Rakuten Mobile’s network division, while key executives oversee distinct business units such as fintech, digital content and global partnerships. The company trades as an American Depositary Receipt on the OTC Markets under the symbol RKUNF.

Key Stats

• Today's Range: $6.66 to $6.66
• 50-Day Range: $4.74 to $6.51
• 52-Week Range: $4.74 to $7.02
• Volume: 15 shs
• Average Volume: 5,412 shs
• Market Capitalization: N/A
• P/E Ratio: 0.24
• Dividend Yield: 40.47%
• Price Target: N/A
• Consensus Rating: N/A

Rakuten Group Stock Analysis - MarketRank™

Rakuten Group scored higher than 1% of companies evaluated by MarketBeat. Scores are calculated by averaging available category scores, with extra weight given to analysis and valuation.

Analyst's Opinion

• Score: N/A
• Analyst Rating: N/A

Consensus Rating

There is not enough analysis data for Rakuten Group.

Earnings and Valuation

• Score: 1.3 / 5
• Proj. Earnings Growth: N/A

Price to Earnings Ratio vs. the Market

The P/E ratio of Rakuten Group is 0.24, which means that it is trading at a less expensive P/E ratio than the market average P/E ratio of about 281.53.

Price to Earnings Ratio vs. Sector

The P/E ratio of Rakuten Group is 0.24, which means that it is trading at a less expensive P/E ratio than the Consumer Cyclical sector average P/E ratio of about 523.04.

Short Interest

• Score: 0.0 / 5
• Short Interest Level: Bearish

Percentage of Shares Shorted

Short Interest Ratio / Days to Cover

Rakuten Group has a short interest ratio ("days to cover") of 3972.9, which indicates bearish sentiment.

Change versus previous month

Short interest in Rakuten Group has recently increased by 10.45%, indicating that investor sentiment is decreasing significantly.

Dividend

• Score: 0.8 / 5
• Dividend Strength: Weak

Dividend Yield

Rakuten Group has a dividend yield of 0.19%, which is in the bottom 25% of all stocks that pay dividends.

Dividend Growth

Rakuten Group does not have a long track record of dividend growth.

Dividend Coverage

The dividend payout ratio of Rakuten Group is 9.64%. This payout ratio is at a healthy, sustainable level, below 75%.

Sustainability and ESG

• Score: N/A
• Environmental Score: N/A

Percentage of Shares Shorted

Short Interest Ratio / Days to Cover

Rakuten Group has a short interest ratio ("days to cover") of 3972.9, which indicates bearish sentiment.

Change versus previous month

Short interest in Rakuten Group has recently increased by 10.45%, indicating that investor sentiment is decreasing significantly.

News and Social Media

• Score: 0.0 / 5
• News Sentiment: N/A

News Coverage This Week

MarketBeat has tracked 1 news article for Rakuten Group this week, compared to 0 articles on an average week.

Company Ownership

• Score: 0.0 / 5
• Insider Trading: N/A

Insider Buying vs. Insider Selling

In the past three months, Rakuten Group insiders have not sold or bought any company stock.

Percentage Held by Institutions

Only 18.94% of the stock of Rakuten Group is held by institutions.

RKUNF Stock Analysis - Frequently Asked Questions

How have RKUNF shares performed this year?

Rakuten Group's stock was trading at $5.41 at the beginning of 2025. Since then, RKUNF shares have increased by 23.1% and is now trading at $6.66.

How do I buy shares of Rakuten Group?

Shares of RKUNF stock can be purchased through any online brokerage account. Popular online brokerages with access to the U.S. stock market include Charles Schwab, E*TRADE, Fidelity, and Vanguard Brokerage Services.

Company Calendar

• Today: 9/18/2025
• Next Earnings (Estimated): 11/11/2025

Industry, Sector and Symbol

• Stock Exchange: OTCMKTS
• Sector: Consumer Cyclical
• Industry: Internet Retail
• Sub-Industry: N/A
• Current Symbol: OTCMKTS:RKUNF
• CIK: 1294591
• Web: global.rakuten.com
• Phone: 815055816910
• Fax: N/A
• Employees: 28,300
• Year Founded: N/A

Profitability

• EPS (Trailing Twelve Months): N/A
• Trailing P/E Ratio: 0.22
• Forward P/E Ratio: N/A
• P/E Growth: N/A
• Net Income: N/A
• Net Margins: N/A
• Pretax Margin: N/A
• Return on Equity: N/A
• Return on Assets: N/A

Debt

• Debt-to-Equity Ratio: N/A
• Current Ratio: N/A
• Quick Ratio: N/A

Sales & Book Value

• Annual Sales: N/A
• Price / Sales: N/A
• Cash Flow: N/A
• Price / Cash Flow: N/A
• Book Value: N/A
• Price / Book: N/A

Miscellaneous

• Outstanding Shares: N/A
• Free Float: N/A
• Market Cap: N/A
• Optionable: Not Optionable
• Beta: N/A