Rakuten, Inc. operates as an Internet service provider in Japan, the Americas, Europe, and internationally. The company operates in two segments, Internet Services and FinTech. The Internet Services segment operates various e-commerce sites, including Rakuten Books, an online book store; Rakuten Travel, an Internet travel site; Rakuten GORA, which provides online golf course reservation services; Rakuten Mobile that offers mobile virtual network operator services; and Ebates, an online cash back site, as well as engages in the business for sales of advertising on these sites. This segment also offers performance marketing services; contents distribution services, including e-books and audio books for libraries and educational institutions; cloud and IP telephone services; mobile messaging and VoIP services; video streaming services; and online sale of health-related products. In addition, it manages Tohoku Rakuten Golden Eagles, professional baseball team. The FinTech segment provides online securities trading services, Internet banking services, life insurance services, and credit cards and related services, as well as electronic payment services. Rakuten, Inc. has a strategic alliance with Wal-Mart Stores, Inc. The company was formerly known as MDM, Inc. and changed its name to Rakuten, Inc. in June 1999. Rakuten, Inc. was founded in 1997 and is headquartered in Tokyo, Japan.
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