Rakuten (RKUNY) Stock Price, News & Analysis

Company Overview

Rakuten, Inc. is a diversified internet services company based in Tokyo, Japan, and founded in 1997 by Hiroshi Mikitani, who continues to serve as chairman and chief executive officer. Originally established as an online marketplace, Rakuten has expanded its reach to become a global technology group offering a wide range of digital services and consumer-facing platforms. The company is listed in Japan but its American depositary receipts trade over the counter under the symbol RKUNY.

At the core of Rakuten’s business is its e-commerce marketplace, Rakuten Ichiba, which hosts millions of merchants and serves tens of millions of customers across Japan and other key markets. Complementing its retail operations, the company provides digital content through subsidiaries such as Rakuten Kobo for e-reading and Rakuten TV for streaming, alongside communications services including the Viber messaging platform.

Rakuten has built a significant presence in financial technology, offering online banking, credit card services, securities trading and electronic money in its home market and select international regions. Its loyalty program, Rakuten Super Points, ties together its retail, banking and digital offerings to drive customer engagement and recurring usage across its platforms.

In recent years, Rakuten expanded into telecommunications with the launch of Rakuten Mobile in Japan, pioneering a cloud-native network model. The company also operates a global advertising and marketing unit that leverages data analytics to deliver targeted campaigns for brands. Through strategic investments and partnerships, Rakuten continues to pursue growth in digital and fintech ecosystems worldwide.

Key Stats

• Today's Range: $4.94 to $5.00
• 50-Day Range: $4.54 to $5.36
• 52-Week Range: $4.50 to $7.04
• Volume: 69,154 shs
• Average Volume: 115,756 shs
• Market Capitalization: $10.78 billion
• P/E Ratio: N/A
• Dividend Yield: N/A
• Price Target: N/A
• Consensus Rating: Buy

Rakuten Stock Analysis - MarketRank™

Rakuten scored higher than 24% of companies evaluated by MarketBeat. Scores are calculated by averaging available category scores, with extra weight given to analysis and valuation.

Analyst's Opinion

• Score: 1.9 / 5
• Analyst Rating: Buy

Consensus Rating

Rakuten has received a consensus rating of Buy. The company's average rating score is 3.33, and is based on 2 strong buy ratings, no buy ratings, 1 hold rating, and no sell ratings.

Amount of Analyst Coverage

Rakuten has only been the subject of 1 research reports in the past 90 days.

Earnings and Valuation

• Score: 0.6 / 5
• Proj. Earnings Growth: Growing

Earnings Growth

Earnings for Rakuten are expected to grow in the coming year, from ($0.07) to $0.13 per share.

Price to Earnings Ratio vs. the Market

The P/E ratio of Rakuten is -13.41, which means that its earnings are negative and its P/E ratio cannot be compared to companies with positive earnings.

Price to Earnings Ratio vs. Sector

The P/E ratio of Rakuten is -13.41, which means that its earnings are negative and its P/E ratio cannot be compared to companies with positive earnings.

Price to Book Value per Share Ratio

Rakuten has a P/B Ratio of 1.19. P/B Ratios below 3 indicates that a company is reasonably valued with respect to its assets and liabilities.

Short Interest

• Score: 3.0 / 5
• Short Interest Level: Healthy

Percentage of Shares Shorted

0.01% of the float of Rakuten has been sold short.

Short Interest Ratio / Days to Cover

Rakuten has a short interest ratio ("days to cover") of 1.21, which is generally considered an acceptable ratio of short interest to trading volume.

Change versus previous month

Short interest in Rakuten has recently increased by 207.79%, indicating that investor sentiment is decreasing significantly.

Dividend

• Score: 0.0 / 5
• Dividend Strength: N/A

Dividend Yield

Rakuten does not currently pay a dividend.

Dividend Growth

Rakuten does not have a long track record of dividend growth.

News and Social Media

• Score: 0.6 / 5
• News Sentiment: N/A

Search Interest

1 people have searched for RKUNY on MarketBeat in the last 30 days.

Company Ownership

• Score: N/A
• Insider Trading: N/A

Insider Buying vs. Insider Selling

In the past three months, Rakuten insiders have not sold or bought any company stock.

Percentage Held by Institutions

Rakuten has minimal institutional ownership at this time.

Company Calendar

• Last Earnings: 5/14/2026
• Today: 5/25/2026
• Fiscal Year End: 12/31/2026

Industry, Sector and Symbol

• Stock Exchange: OTCMKTS
• Sector: Computer and Technology
• Industry: INTERNET SERVICES
• Sub-Industry: N/A
• Current Symbol: OTCMKTS:RKUNY
• Previous Symbol: NASDAQ:RKUNY
• CIK: 1294591
• Web: global.rakuten.com
• Phone: 815055816910
• Fax: N/A
• Employees: 29,334
• Year Founded: 1997

Profitability

• EPS (Trailing Twelve Months): ($0.37)
• Trailing P/E Ratio: N/A
• Forward P/E Ratio: N/A
• P/E Growth: N/A
• Net Income: -$1.19 billion
• Net Margins: -4.83%
• Pretax Margin: -1.18%
• Return on Equity: -9.99%
• Return on Assets: -0.44%

Debt

• Debt-to-Equity Ratio: 4.11
• Current Ratio: 1.16
• Quick Ratio: 1.16

Sales & Book Value

• Annual Sales: $16.70 billion
• Price / Sales: 0.65
• Cash Flow: $0.44 per share
• Price / Cash Flow: 11.24
• Book Value: $4.18 per share
• Price / Book: 1.19

Miscellaneous

• Outstanding Shares: 2,173,700,000
• Free Float: N/A
• Market Cap: $10.78 billion
• Optionable: Not Optionable
• Beta: 1.15