Roots Corporation is a Canadian apparel and lifestyle brand known for its premium casual wear, leather goods and accessories. Founded in 1973 by Michael Budman and Don Green, the company built its reputation on high-quality craftsmanship and understated design. Over time, Roots has expanded its product offerings to include clothing for men, women and youth, as well as footwear, leather handbags, travel bags and small leather accessories such as wallets and belts.
Operating a vertically integrated model, Roots oversees design, sourcing, manufacturing and distribution to maintain control over quality and costs. The company’s retail channels include its own branded stores, factory outlets and an e-commerce platform, complemented by wholesale partnerships with department stores and specialty retailers. Roots also licenses its brand to select partners for product categories that extend beyond its core offerings.
While its strongest presence remains in Canada, Roots has opened retail locations in the United States and selected markets in Asia. The company leverages brand collaborations, pop-up initiatives and targeted marketing campaigns to support growth beyond North America. Roots’ Toronto headquarters houses its design studios, corporate offices and distribution centre, enabling close coordination between product development and retail operations.
Over nearly five decades, Roots has maintained a focus on quality materials and artisan techniques, distinguishing itself in a crowded casual-wear segment. The company trades on the Toronto Stock Exchange under the symbol ROOT and is available to U.S. investors on the OTC market as RROTF. Its continuing evolution reflects a balance of heritage branding with modern retailing strategies.
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