Schibsted ASA is a Norway-based media group with origins dating back to 1839, when Christian Michael Schibsted founded the publishing house that would bear his name. Over the decades, the company evolved from print newspaper publishing into a diversified digital media enterprise, embracing online classifieds, marketplaces, and subscription-based news platforms. Schibsted is headquartered in Oslo and is one of the leading players in the Nordic media landscape.
In its traditional media segment, Schibsted publishes prominent newspapers and digital news outlets. Flagship titles include Aftenposten and VG, which deliver a mix of national and regional journalism. The company has invested heavily in digital subscriptions and reader-pay models, aiming to strengthen recurring revenue streams and deepen audience engagement through mobile apps and paywalled content.
Schibsted’s classifieds and marketplaces division operates a range of online platforms that connect buyers and sellers across multiple product categories. In Norway, Finn.no serves as the dominant general-purpose marketplace. In Sweden, the Blocket service holds a leading position in used-goods transactions, while in France, Leboncoin has become one of the country’s top classifieds sites. These platforms leverage data-driven tools and advertising services to monetize traffic and support a peer-to-peer economy.
Today’s leadership under CEO Kristin Skogen Lund has steered the company through a strategic transformation, including a partial spin-out of its International Marketplaces arm to form Adevinta in 2019. Schibsted continues to focus on innovation, sustainability and digital growth, expanding selectively into new European markets while maintaining a strong presence in Norway, Sweden and France. Through a combination of editorial excellence and digital marketplace expertise, the group aims to shape the future of media and online commerce across its core markets.
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