Spanish Broadcasting System, Inc. is one of the largest Hispanic‐controlled media companies in the United States, offering a diversified portfolio of radio, television, digital and live event assets. The company owns and operates a network of Spanish‐language radio stations in major Hispanic markets, complemented by its flagship television network, MegaTV, which provides culturally relevant programming through cable, satellite and streaming platforms.
In radio, SBS’s stations span key markets including Miami, New York, Los Angeles, Chicago and Orlando, as well as a presence in Puerto Rico. Each station delivers a mix of music formats—such as tropical, regional Mexican, pop and urban—alongside news, talk and lifestyle segments designed to engage Hispanic audiences across demographic segments. Through integrated sales teams, the company offers advertising solutions that reach local, regional and national brands targeting U.S. Hispanic consumers.
The company’s television arm, MegaTV, launched in 2006 and features original news, entertainment and sports content in Spanish, alongside acquired programming. SBS also maintains a growing digital footprint via websites, mobile apps and social media channels, which extend the reach of its on‐air brands and allow for data‐driven advertising products. Complementing its broadcasting and digital offerings, SBS produces live concerts, festivals and community events that both reinforce its brands and create sponsorship opportunities.
Founded in the early 1980s in Miami, Spanish Broadcasting System has expanded through strategic station acquisitions and the development of new media platforms. Headquartered in Miami, the company’s leadership team comprises seasoned executives with backgrounds in broadcast operations, content programming, marketing and digital media. Through its multi‐platform approach, SBS continues to serve as a premier gateway for advertisers seeking to connect authentically with U.S. Hispanic audiences.
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