SuperGroup PLC, trading in the U.S. as SEPGY, is a British-based designer and retailer of fashion apparel and accessories, best known for its Ted Baker brand. The company’s product range spans clothing, footwear, handbags and small leather goods, complemented by licensed fragrance, eyewear and watch collections. Its distinctive design aesthetic blends contemporary British heritage with a focus on quality materials and attention to detail.
Founded in 1988 by Ray Kelvin, SuperGroup built its reputation on narrative-driven retail environments and innovative marketing, establishing its first standalone store in London’s Covent Garden in 1990. Over the following decades, the company expanded both organically and through international franchising, growing its multi-channel presence. Ray Kelvin served as executive chairman until 2019, shaping the brand’s creative direction, and Michael Murray was appointed chief executive in early 2020 to steer the company through its next growth phase.
Today, SuperGroup operates a global network of directly managed stores, outlet locations and wholesale concessions, supported by an e-commerce platform serving more than 30 markets. Key regions include the United Kingdom, Europe, North America, Asia-Pacific and the Middle East. The company’s integrated approach combines flagship retail sites, digital channels and third-party partners to deliver the Ted Baker experience to a diverse international customer base.
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