Meliá Hotels International (OTCMKTS:SMIZF) is a Spain‐based hospitality company with a legacy dating back to 1956. Headquartered in Palma de Mallorca, the company was founded by Gabriel Escarrer Juliá and has grown into one of Europe’s leading hotel operators. Meliá initially focused on pioneering the package holiday concept in the Mediterranean before expanding its portfolio to encompass a diverse range of hotel brands and services.
The company’s core business activities include owning, managing, and franchising hotels and resorts under multiple brand umbrellas. Its principal brands include Gran Meliá, Meliá, ME by Meliá, and INNSiDE by Meliá, each aimed at distinct market segments, from luxury travelers to urban lifestyle guests. In addition to accommodation, Meliá offers conference and event facilities, wellness and spa services, and curated culinary experiences through its on‐site restaurants and bars.
Meliá Hotels International operates in more than 40 countries across five continents, with a strong presence in Europe, the Caribbean, Latin America, and Asia. The company’s portfolio spans high‐profile resort destinations such as Punta Cana and the Balearic Islands, as well as key urban centers including Madrid, London, and Shanghai. Strategic partnerships and franchise agreements further extend Meliá’s reach into emerging markets, supporting its ambition to deliver consistent quality and brand standards worldwide.
Under the leadership of President and CEO Gabriel Escarrer Jaume, grandson of the founder, Meliá places emphasis on digital innovation, loyalty programs, and sustainable tourism. The MeliáRewards loyalty scheme incentivizes repeat stays with tiered benefits and exclusive offers. Simultaneously, the company has committed to environmental goals such as reducing carbon emissions and water consumption across its properties. Through a blend of heritage, brand diversification, and corporate responsibility, Meliá Hotels International aims to maintain its position as a leading global hospitality group.
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