Shiseido Company, Limited, traded on the OTC market as SSDOY, is one of the world’s oldest and largest beauty companies. Founded in 1872 in Ginza, Tokyo, the firm began as Japan’s first Western-style pharmacy and evolved into a global leader in cosmetics, skincare and fragrance. Over more than a century, Shiseido has built a reputation for blending Eastern aesthetics with cutting-edge scientific research to create innovative products.
At its core, Shiseido operates across multiple categories, including high-end skincare, color cosmetics, fragrances and personal care. Its flagship Shiseido brand is complemented by prestige labels such as Clé de Peau Beauté, NARS and bareMinerals, as well as a portfolio of regional and travel-retail offerings. Shiseido’s R&D centers, notably in Yokohama and Shanghai, focus on breakthroughs in skin biology, texture science and sustainable formulations.
With a presence in over 120 countries and regions, Shiseido distributes products through department stores, specialty retailers, e-commerce platforms and travel-retail outlets. The company has established strong footholds in Asia-Pacific markets, including Greater China, as well as in North America and Europe, where it continues to expand through local subsidiaries and strategic partnerships.
Shiseido is headquartered in Tokyo and is led by President and CEO Masahiko Uotani, who has guided the company’s global expansion and digital transformation initiatives. Under his leadership, Shiseido emphasizes corporate social responsibility, championing sustainability programs and initiatives that align with its corporate philosophy of “Beauty Innovations for a Better World.”
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