Ted Baker PLC is a British-based designer lifestyle brand best known for its apparel and accessories offerings for men and women. The company’s product portfolio spans tailored clothing, casualwear, footwear, handbags, watches, eyewear and fragrance, each carrying Ted Baker’s signature attention to detail, distinctive prints and high-quality materials. Operating under its own stores, concessions, franchise partnerships and digital channels, Ted Baker delivers a full spectrum of fashion and lifestyle items to a global customer base.
Founded in 1988 by Ray Kelvin in Glasgow, the company began as a single men’s shirt specialist and has since expanded into a multi-category fashion retailer. Ted Baker opened its first store in London’s Covent Garden in 1990 and has grown its retail footprint across the United Kingdom, Europe, North America and Asia. In addition to full-line standalone stores, the brand is present in premium department stores and high-end shopping districts, leveraging e-commerce platforms to serve markets where it has no physical presence.
Today, Ted Baker is guided by an experienced leadership team under CEO Lindsay Page, who joined the company in 2022. The board and executive management focus on balancing creative design with operational efficiency, seeking to expand the brand’s reach through targeted store openings, wholesale agreements and digital innovation. With its blend of British heritage styling and modern detailing, Ted Baker aims to reinforce its position in the global fashion landscape while pursuing sustainable growth across key international markets.
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