Embracer Group AB (publ) is a Swedish entertainment and gaming company that has historically developed, published and distributed video games for consoles, personal computers and mobile devices. Its portfolio has included both internally developed and externally owned intellectual properties, spanning action, role-playing, strategy, simulation and other genres.
The company expanded substantially through acquisitions and operated through a range of studios, publishers and entertainment businesses. Its former portfolio included game companies such as THQ Nordic, Deep Silver, PLAION, Gearbox Entertainment and Saber Interactive, as well as tabletop publisher Asmodee. Embracer’s intellectual-property portfolio has included well-known franchises such as The Lord of the Rings, Tomb Raider, Borderlands, Dead Island and Metro, although ownership and operating arrangements have changed as the group has restructured and divested businesses.
Embracer was founded in 2011 and was originally known as Nordic Games Group before becoming THQ Nordic AB and later adopting the Embracer Group name in 2019. In 2024, the company announced a plan to separate its operations into three independent businesses focused on tabletop games, traditional video games and entertainment properties. The restructuring materially changed the composition of the organization formerly known as Embracer Group. The company was founded by Lars Wingefors, who has been its principal executive and controlling shareholder during much of its expansion.
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