Tsingtao Brewery Company Limited is one of China’s oldest and most respected beer producers, tracing its origins back to 1903 when it was founded by German settlers in Qingdao, Shandong province. Over more than a century of operations, the company has grown into a leading brewer, combining traditional European brewing techniques with locally sourced ingredients and advanced production methods. Tsingtao is headquartered in Qingdao, where it operates multiple ultra‐modern brewing facilities.
The company’s primary business activity is the production, marketing and distribution of beer and related beverages. Its flagship product, Tsingtao Lager, is known for its crisp taste and balanced aroma, brewed using mineral‐rich water from the Laoshan spring and high‐quality hops and barley. In addition to its core lager, the firm offers a range of specialty beers, including dark beers, wheat beers and low‐alcohol varieties, catering to diverse consumer preferences.
Tsingtao Brewery maintains a strong domestic market presence, holding a leading share of China’s beer segment, and it has also established an extensive international footprint. Its products are exported to more than 70 countries and regions, spanning North America, Europe, Southeast Asia and beyond. The company maintains a network of overseas offices and distribution partners to support its export operations and to adapt its offerings to regional tastes and regulatory requirements.
Corporate governance at Tsingtao Brewery is overseen by a board of directors chaired by Chen Jianhua, with day‐to‐day operations led by President Shi Fan. Under their leadership, the company has continued to invest in sustainable brewing practices, modernizing its production lines to improve energy efficiency and reduce water usage. Tsingtao’s commitment to quality control, innovation and brand building has reinforced its reputation both in China and on the global stage.
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