TUI AG is a Germany-based tourism group that provides package holidays, flights, hotel accommodations, cruises and related travel services. Its integrated business model combines travel distribution with airlines, hotels and cruise operations, allowing the company to offer vacation packages through its websites, retail agencies and partner channels.
The company’s holiday activities include hotel and resort brands such as TUI Blue, Robinson, TUI Magic Life and RIU, in which TUI holds a significant ownership interest. Its airline operations include TUI fly and other affiliated carriers serving destinations from several European markets. TUI also operates cruise businesses including Hapag-Lloyd Cruises and Marella Cruises, while Mein Schiff is operated through TUI Cruises, a joint venture with Royal Caribbean Group.
Headquartered in Hanover, Germany, TUI serves customers primarily across Europe and offers vacations in destinations throughout the Mediterranean, the Caribbean, North Africa, the Middle East and other major leisure markets. The company traces its roots to the industrial group Preussag and adopted the TUI name as it developed into an international tourism business. Sebastian Ebel has served as TUI AG’s chief executive officer since 2022.
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