TUI (TUIFF) Stock Price, News & Analysis

Company Overview

TUI AG, trading on OTCMKTS under the symbol TUIFF, is a leading international tourism and travel company headquartered in Hanover, Germany. The group operates across the full spectrum of holiday and leisure services, encompassing package holidays, hotel accommodations, cruise experiences and airline operations. With a network of tour operators and online platforms, TUI delivers integrated travel solutions to millions of customers each year.

At the heart of TUI’s business are its tour operating brands, which curate holiday packages covering beach destinations, cultural city breaks and adventure travel itineraries. The company’s hotel division manages a diverse portfolio of owned and joint-venture resorts under the RIU, TUI Blue and TUI Magic Life banners. TUI Cruises, a joint venture with Royal Caribbean Group, offers cabin-based cruise voyages in both Europe and global waters, while its airline arm—comprising several national carriers—provides scheduled and charter flights to popular destinations worldwide.

Founded in 1923 as Preussag AG, the group transitioned into tourism in the early 2000s and adopted the TUI name in 2017, reflecting its “Touristik Union International” heritage. TUI maintains a strong presence in European markets—especially Germany, the UK and Scandinavia—while also serving clients in North America, Asia and the Middle East. Its digital platforms include TUI.com and regional e-commerce sites, enhancing customer engagement through online booking tools and mobile apps.

Under the leadership of CEO Sebastian Ebel, TUI’s executive team focuses on sustainable growth, digital transformation and product innovation. The company continues to invest in eco-friendly operations, from modernizing its fleet of aircraft to implementing green technologies in its resorts. With a diversified portfolio spanning leisure travel, hospitality and logistics services, TUI aims to strengthen its global market position and meet evolving consumer preferences.

Key Stats

• Today's Range: $9.00 to $9.00
• 50-Day Range: $7.00 to $9.00
• 52-Week Range: $6.19 to $9.13
• Volume: N/A
• Average Volume: 1,028 shs
• Market Capitalization: N/A
• P/E Ratio: 29.03
• Dividend Yield: 1.23%
• Price Target: N/A
• Consensus Rating: N/A

TUI Stock Analysis - MarketRank™

TUI scored higher than 4% of companies evaluated by MarketBeat. Scores are calculated by averaging available category scores, with extra weight given to analysis and valuation.

Analyst's Opinion

• Score: N/A
• Analyst Rating: N/A

Consensus Rating

There is not enough analysis data for TUI.

Earnings and Valuation

• Score: 0.6 / 5
• Proj. Earnings Growth: N/A

Price to Earnings Ratio vs. the Market

The P/E ratio of TUI is 29.03, which means that it is trading at a more expensive P/E ratio than the market average P/E ratio of about 26.29.

Price to Earnings Ratio vs. Sector

The P/E ratio of TUI is 29.03, which means that it is trading at a less expensive P/E ratio than the Consumer Cyclical sector average P/E ratio of about 74.40.

Short Interest

• Score: 0.0 / 5
• Short Interest Level: Bearish

Percentage of Shares Shorted

Short Interest Ratio / Days to Cover

TUI has a short interest ratio ("days to cover") of 2648.5, which indicates bearish sentiment.

Change versus previous month

Short interest in TUI has recently increased by 53.94%, indicating that investor sentiment is decreasing significantly.

Dividend

• Score: 1.7 / 5
• Dividend Strength: Weak

Dividend Yield

TUI pays a meaningful dividend of 1.55%, higher than the bottom 25% of all stocks that pay dividends.

Dividend Growth

TUI does not have a long track record of dividend growth.

Dividend Coverage

The dividend payout ratio of TUI is 35.62%. This payout ratio is at a healthy, sustainable level, below 75%.

Sustainability and ESG

• Score: N/A
• Environmental Score: N/A

Percentage of Shares Shorted

Short Interest Ratio / Days to Cover

TUI has a short interest ratio ("days to cover") of 2648.5, which indicates bearish sentiment.

Change versus previous month

Short interest in TUI has recently increased by 53.94%, indicating that investor sentiment is decreasing significantly.

News and Social Media

• Score: 1.8 / 5
• News Sentiment: 0.16

News Sentiment

TUI has a news sentiment score of 0.16. This score is calculated as an average of sentiment of articles about the company over the last seven days and ranges from 2 (good news) to -2 (bad news). This is a lower news sentiment than the 0.50 average news sentiment score of Consumer Cyclical companies.

News Coverage This Week

MarketBeat has tracked 8 news articles for TUI this week, compared to 5 articles on an average week.

Company Ownership

• Score: 0.0 / 5
• Insider Trading: N/A

Insider Buying vs. Insider Selling

In the past three months, TUI insiders have not sold or bought any company stock.

Percentage Held by Institutions

Only 13.55% of the stock of TUI is held by institutions.

TUIFF Stock Analysis - Frequently Asked Questions

How have TUIFF shares performed this year?

TUI's stock was trading at $8.45 at the beginning of the year. Since then, TUIFF stock has increased by 6.5% and is now trading at $9.00.

When did TUI's stock split?

TUI shares reverse split on the morning of Friday, February 24th 2023.The 1-10 reverse split was announced on Friday, February 24th 2023. The number of shares owned by shareholders was adjusted after the closing bell on Friday, February 24th 2023. An investor that had 100 shares of stock prior to the reverse split would have 10 shares after the split.

How do I buy shares of TUI?

Shares of TUIFF stock can be purchased through any online brokerage account. Popular online brokerages with access to the U.S. stock market include Charles Schwab, E*TRADE, Fidelity, and Vanguard Brokerage Services.

Company Calendar

• Today: 7/14/2025
• Next Earnings (Estimated): 8/13/2025

Industry, Sector and Symbol

• Stock Exchange: OTCMKTS
• Sector: Consumer Cyclical
• Industry: Travel Services
• Sub-Industry: N/A
• Current Symbol: OTCMKTS:TUIFF
• CIK: 1342875
• Web: www.tuigroup.com
• Phone: (495) 115-6600
• Fax: N/A
• Employees: 67,050
• Year Founded: N/A

Profitability

• EPS (Trailing Twelve Months): N/A
• Trailing P/E Ratio: 29.03
• Forward P/E Ratio: N/A
• P/E Growth: N/A
• Net Income: N/A
• Net Margins: N/A
• Pretax Margin: N/A
• Return on Equity: N/A
• Return on Assets: N/A

Debt

• Debt-to-Equity Ratio: N/A
• Current Ratio: N/A
• Quick Ratio: N/A

Sales & Book Value

• Annual Sales: N/A
• Price / Sales: N/A
• Cash Flow: N/A
• Price / Cash Flow: N/A
• Book Value: N/A
• Price / Book: N/A

Miscellaneous

• Outstanding Shares: N/A
• Free Float: N/A
• Market Cap: N/A
• Optionable: Not Optionable
• Beta: N/A