TUI AG is a global tourism and travel company headquartered in Germany. The company operates across the tourism value chain, offering package holidays, hotel accommodations, flights, cruises, and destination experiences through its integrated travel businesses.
TUI serves customers primarily across European markets, including Germany, the United Kingdom, the Netherlands, Belgium, France, the Nordic countries, Spain, and other destinations. Its operations include tour operators, travel agencies, airlines, hotels and resorts, cruise brands, and destination management services. TUI’s portfolio includes well-known brands such as TUI, Robinson, RIU, TUI Magic Life, TUI Cruises, and Marella Cruises.
The company traces its roots to Preussag, a German industrial and services group that expanded into tourism before adopting the TUI name in 2002. TUI AG is led by Chief Executive Officer Sebastian Ebel, who has served in that role since 2022.
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