TUI AG is one of the world’s leading integrated tourism groups, offering a comprehensive range of travel and holiday services. Founded in 1968 as Preussag AG and rebranded in 2002, the company has grown through strategic acquisitions and organic expansion to encompass airlines, cruise operations, hotel chains, and retail travel agencies. TUI’s vertically integrated model allows it to manage the entire holiday experience, from flight bookings and accommodation to tours and on-site services, helping to optimize cost efficiency and customer satisfaction.
The company’s core business segments include TUI Airlines, TUI Hotels & Resorts, TUI Cruises, and TUI Retail & Incoming. Its airline division, operating under brands such as TUI fly and Corsair, serves key holiday markets across Europe, North America, Asia, and the Middle East. The hotel portfolio spans a variety of price points and concepts, from family-friendly resorts and beach properties to adults-only and luxury offerings. In partnership with Royal Caribbean, TUI Cruises operates several cruise vessels, providing itineraries in the Mediterranean, Caribbean, and Northern Europe.
Geographically, TUI AG maintains a strong presence in its home market of Germany, as well as the United Kingdom, the Netherlands, Scandinavia, and Belgium. Its digital platforms and retail outlets support millions of customers annually, offering personalized holiday packages, guided tours, and ancillary services such as insurance and car rentals. TUI continues to invest in technology to enhance the online booking experience, streamline operations, and strengthen its loyalty programs, adapting to evolving consumer preferences and sustainability trends.
Leadership at TUI AG is guided by Chief Executive Officer Sebastian Ebel, who brings extensive experience in tourism and consumer services. Under his direction, the company has emphasized sustainable growth, cost discipline, and digital innovation. TUI’s board and executive team focus on balancing short-term resilience with long-term strategic initiatives, aiming to deliver value to shareholders while addressing environmental and social responsibilities across its global operations.
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