WildBrain is a global children’s entertainment company specializing in the creation, production, distribution and licensing of animated and live-action content. The Vancouver, British Columbia‐based firm manages one of the industry’s largest libraries of family-friendly media, featuring well-known properties such as “Teletubbies,” “Inspector Gadget,” “Strawberry Shortcake” and “Peanuts.” Through its in-house studios and partnerships with third-party producers, WildBrain develops original series, feature-length projects and short-form content for broadcast, streaming platforms and digital channels.
Founded in 2006 under the name DHX Media, the company grew rapidly through strategic acquisitions of independent producers and brands, building a robust distribution network across traditional and emerging platforms. In 2019, DHX Media rebranded as WildBrain to align its corporate identity with its flagship digital network, WildBrain Spark, which aggregates hundreds of children’s channels on YouTube and other online video services. This network attracts billions of monthly views, helping drive advertising revenue and brand awareness for both legacy and original properties.
WildBrain’s business model combines content monetization with brand licensing and consumer products. The company licenses its catalog to television broadcasters, streaming services and theatrical distributors in North America, Europe, Asia and Latin America, while also partnering with retailers and toy manufacturers on branded merchandise. Its consumer products division supports the global rollout of toys, apparel, home goods and interactive experiences tied to its IP portfolio.
Operating from creative facilities in Vancouver, Toronto and Manchester, WildBrain employs a multidisciplinary team of writers, animators, marketers and digital specialists. The company’s governance structure features an independent board of directors and an executive leadership team with extensive experience in media production, distribution and brand management. WildBrain continues to expand its footprint through new content commissions, joint ventures and strategic alliances aimed at reaching young audiences around the world.
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