Want Want China Holdings Limited operates as a leading food and beverage manufacturer principally serving Mainland China, Hong Kong, Taiwan and other select markets in Asia. The company traces its roots back to 1962 when it was founded in Taiwan as I Lan Foods, initially specializing in rice crackers. Over the decades, Want Want has grown into a vertically integrated enterprise with capabilities spanning product development, manufacturing, marketing and distribution.
The core product portfolio comprises packaged snacks and beverages, including rice crackers, flavored milk drinks, soy milk, dairy beverages and a variety of confectionery offerings. Want Want’s flagship rice crackers are produced using proprietary technology designed to ensure consistent texture and flavor. In the beverage segment, the company leverages advanced processing and aseptic packaging to deliver dairy-based and non-dairy drinks that cater to evolving consumer tastes and nutritional preferences.
Manufacturing operations are supported by a network of state-of-the-art facilities strategically located across multiple provinces in China, enabling Want Want to maintain robust supply-chain efficiency and quality control. The company’s extensive distribution infrastructure encompasses direct store delivery, third-party logistics providers and e-commerce partnerships, ensuring broad retail and online penetration. In addition to its domestic reach, Want Want exports products to markets including Southeast Asia, Europe, North America and Oceania.
Leadership under Chairman and Chief Executive Officer Tsai Eng-meng has guided Want Want through sustained expansion and product innovation. The management team emphasizes rigorous food safety standards, research and development initiatives and brand-building strategies. Governed by a board of directors with deep experience in consumer goods, Want Want continues to invest in manufacturing automation, sustainability practices and new product lines to reinforce its position in the competitive food and beverage landscape.
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