Yamaha Motor Co., Ltd. (OTCMKTS:YAMHF) is a Japanese manufacturer specializing in a diverse range of motorized products and marine equipment. Established in 1955 as a spin‐off from Yamaha Corporation, the company launched its first motorcycle, the YA‐1, that same year and quickly built a reputation for precision engineering and performance. Over the decades, Yamaha Motor has expanded its portfolio to include motorcycles, all‐terrain vehicles (ATVs), snowmobiles, golf cars, and personal watercraft, as well as outboard marine engines and a variety of power products such as generators, pumps, and small engines.
In addition to its core vehicle and power product lines, Yamaha Motor is active in emerging mobility technologies and robotics. The company has invested in electric propulsion and hybrid powertrain development, aiming to reduce emissions across its motorcycle and marine product offerings. Yamaha’s research and development centers in Japan and abroad focus on battery technology, autonomous systems, and lightweight materials to support its long‐term sustainability and innovation goals.
Yamaha Motor serves customers worldwide, with manufacturing facilities and sales networks spanning Asia, North America, Europe, and Oceania. Key markets include Japan, the United States, and major European countries, where the company’s motorcycles and personal watercraft have gained strong market share. Through a network of more than 7,000 dealers and distributors, Yamaha Motor provides sales, after-sales service, and genuine spare parts to support its global customer base.
Under the leadership of President and CEO Yoshihiro Hidaka, Yamaha Motor continues to pursue strategic collaborations and product diversification. The company maintains a focus on performance, reliability, and environmental responsibility, guided by its motto “Revs Your Heart.” By blending traditional craftsmanship with advanced engineering, Yamaha Motor aims to meet the evolving needs of recreational riders, professional users, and industrial clients around the world.
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