Yellow Pages Limited (OTCMKTS: YLWDF) is a Canadian marketing and communications company specializing in directory publishing and digital marketing solutions. The firm provides both print and online directories under the Yellow Pages brand, offering businesses across Canada a platform to reach local and national audiences. Its services target small and medium-sized enterprises as well as larger organizations seeking to enhance their visibility in residential and commercial markets.
The company’s product suite includes website design and hosting, search engine optimization (SEO), performance advertising, social media management, mobile applications and analytics. In addition to traditional print directories, Yellow Pages delivers pay-per-click, display and video advertising through its proprietary digital network. Clients can access tailored marketing campaigns, call-tracking tools and data-driven insights to measure return on investment and optimize customer acquisition strategies.
Tracing its origins to early 20th-century telephone directories in Canada, Yellow Pages Limited was formerly part of BCE Inc. before being divested in 2012 and re-listed on the Toronto Stock Exchange in 2014. Headquartered in Montreal, Quebec, the company maintains a network of regional offices from coast to coast, serving both French- and English-speaking markets. Over its history, it has evolved from a print directory publisher into a full-service digital media firm.
Under the leadership of President and Chief Executive Officer David A. Eck, Yellow Pages has continued to expand its digital footprint and invest in technology platforms designed to support the evolving needs of Canadian businesses. The senior management team focuses on innovation in online search, local marketing solutions and customer analytics to drive growth across the company’s footprint.
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