Yue Yuen Industrial (OTCMKTS:YUEIY) is a leading global footwear manufacturer headquartered in Hong Kong. Established in 1988 as part of the Pou Chen Group, the company specializes in the design, development and contract production of athletic, casual and outdoor footwear. Leveraging advanced manufacturing processes and automation technology, Yue Yuen offers a full suite of services from material sourcing and cutting to assembly, quality control and distribution.
The company operates an extensive network of production facilities across Asia and beyond, including mainland China, Vietnam, Indonesia, Cambodia, India and Mexico. This geographic footprint enables Yue Yuen to serve major sportswear and lifestyle brands with flexible capacity and responsiveness to regional trade and labor dynamics. Key clients include leading global brands such as Nike, Adidas and New Balance, for which Yue Yuen produces a broad range of performance sneakers, lifestyle shoes and specialized athletic footwear.
In addition to its core contract manufacturing business, Yue Yuen has expanded into strategic verticals such as footwear materials and component production. The company’s integrated supply chain encompasses foam, rubber, textile and leather processing, allowing it to maintain tighter quality standards and shorter lead times. Yue Yuen also supports ongoing product innovation by collaborating with clients on sustainable materials, eco-friendly processes and lightweight design techniques.
Since its founding, Yue Yuen has grown to become the world’s largest dedicated footwear manufacturer by volume. The company is led by Chairman Lu Chin-Tien, under whose stewardship Yue Yuen has pursued operational excellence, digitalization and environmental compliance across its facilities. With a focus on long-term partnerships and continuous improvement, Yue Yuen aims to sustain its leadership in global footwear outsourcing while exploring new opportunities in adjacent industries.
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