YouGov plc is an international market research and data analytics firm that specializes in the collection and interpretation of consumer opinions and behavioral data. Founded in December 2000 by Stephan Shakespeare and Nadhim Zahawi, the company pioneered an online panel methodology that gathers responses from millions of people around the world. Through its proprietary survey technology and real-time reporting platform, YouGov helps clients uncover insights into consumer sentiment, brand health, and market trends.
The company’s core offerings include custom research services, syndicated studies and real-time brand tracking tools. Its YouGov Profiles product provides clients with detailed demographic, behavioral and attitudinal data, enabling marketers to segment audiences and tailor campaigns more effectively. In addition, YouGov Direct—a marketplace for sample-based consumer feedback—connects businesses with vetted panelists for rapid, targeted surveys. YouGov’s analytics solutions extend to political polling, social media monitoring and reputation management, delivering actionable intelligence across a wide variety of sectors.
YouGov maintains a presence in multiple regions, operating offices in the United Kingdom, United States, continental Europe, the Middle East, and Asia Pacific. Its online panel comprises over 22 million registered respondents, allowing the firm to conduct multilingual surveys and track shifting opinions across borders. YouGov’s global footprint enables cross-market analyses and comparative studies, supporting multinational brands and public-sector organizations in understanding diverse populations and market dynamics.
The firm went public on the London Stock Exchange in 2005 and is traded over-the-counter in the United States under the symbol YUGVF. With a management team steeped in market research and data science, YouGov continues to expand its digital capabilities and invest in automated analytics. Its leadership emphasizes innovation in survey design and advanced modeling techniques, reinforcing the company’s reputation as a trusted provider of timely, accurate insights for clients worldwide.
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