YouGov plc is a global research and data analytics company headquartered in the United Kingdom. The company collects data from a proprietary panel of consumers and business professionals, helping organizations understand public opinion, consumer behavior, brand perception and market trends.
YouGov’s products and services include online surveys, audience profiling, brand tracking and syndicated research. Its YouGov Profiles platform provides demographic, behavioral and attitudinal insights, while YouGov BrandIndex monitors public perceptions of brands. The company also offers custom research and consumer purchase data through its shopper intelligence services.
Founded in 2000 by Stephan Shakespeare and Nadhim Zahawi, YouGov serves clients across sectors including media, advertising, consumer goods, financial services, technology and government. It operates internationally across markets in Europe, North America, the Middle East, India and the Asia-Pacific region. Steve Hatch became the company’s chief executive officer in 2023, succeeding co-founder Stephan Shakespeare.
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