Keystone Financial Planning, Inc. Top Holdings and 13F Report (2024)

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About Keystone Financial Planning, Inc.

Investment Activity

Keystone Financial Planning, Inc. has $308.36 million in total holdings as of March 31, 2024.
Keystone Financial Planning, Inc. owns shares of 49 different stocks, but just 17 companies or ETFs make up 80% of its holdings.
Approximately 6.18% of the portfolio was purchased this quarter.
About 9.86% of the portfolio was sold this quarter.
This quarter, Keystone Financial Planning, Inc. has purchased 49 new stocks and bought additional shares in 7 stocks.
Keystone Financial Planning, Inc. sold shares of 33 stocks and completely divested from 2 stocks this quarter.

Largest Holdings

Schwab U.S. Dividend Equity ETF: $123,038,020
Microsoft: $11,661,307
iShares Core High Dividend ETF: $10,430,230
Verizon Communications: $10,157,756
Public Service Enterprise Group: $8,309,970

Largest New Holdings this Quarter

WEC Energy Group: $7,116,109 Holding
Bank of America: $222,995 Holding

Largest Purchases this Quarter

WEC Energy Group: 86,655 shares (about $7.12M)
iShares Core High Dividend ETF: 54,652 shares (about $6.02M)
Unilever: 85,782 shares (about $4.31M)
Bristol-Myers Squibb: 10,858 shares (about $588.83K)
United Parcel Service: 2,043 shares (about $303.65K)

Largest Sales this Quarter

Schwab U.S. Dividend Equity ETF: 126,816 shares (about $10.23M)
International Business Machines: 38,905 shares (about $7.43M)
Microsoft: 1,314 shares (about $552.82K)
Exxon Mobil: 2,921 shares (about $339.54K)
GSK: 7,848 shares (about $336.44K)

Sector Allocation Over Time

Selling

Neutral

Buying

Latest 13F Holdings and Changes Since Previous Quarterly Filing

Issuer Name	Holdings Value	Approximate Purchase/Sale	Change in Shares	Shares Held	% of Portfolio	Sector
SCHD Schwab U.S. Dividend Equity ETF	$123,038,020	$10,225,176 ▼	-7.7%	1,525,958	39.9%	ETF
MSFT Microsoft	$11,661,307	$552,816 ▼	-4.5%	27,718	3.8%	Computer and Technology
HDV iShares Core High Dividend ETF	$10,430,230	$6,023,171 ▲	136.7%	94,640	3.4%	ETF
VZ Verizon Communications	$10,157,756	$287,258 ▼	-2.8%	242,082	3.3%	Computer and Technology
PEG Public Service Enterprise Group	$8,309,970	$276,002 ▲	3.4%	124,438	2.7%	Utilities
TROW T. Rowe Price Group	$7,836,823	$140,087 ▼	-1.8%	64,278	2.5%	Finance
SPYD SPDR Portfolio S&P 500 High Dividend ETF	$7,735,209	$130,720 ▼	-1.7%	190,008	2.5%	ETF
PM Philip Morris International	$7,663,463	$303,629 ▼	-3.8%	83,644	2.5%	Consumer Staples
MMM 3M	$7,346,896	$177,242 ▼	-2.4%	69,265	2.4%	Multi-Sector Conglomerates
BMY Bristol-Myers Squibb	$7,262,861	$588,829 ▲	8.8%	133,927	2.4%	Medical
AEP American Electric Power	$7,190,642	$8,180 ▼	-0.1%	83,515	2.3%	Utilities
PFE Pfizer	$7,136,595	$228,604 ▼	-3.1%	257,175	2.3%	Medical
WEC WEC Energy Group	$7,116,109	$7,116,109 ▲	New Holding	86,655	2.3%	Utilities
UPS United Parcel Service	$6,877,942	$303,648 ▲	4.6%	46,276	2.2%	Transportation
UL Unilever	$6,457,184	$4,305,392 ▲	200.1%	128,655	2.1%	Consumer Staples
PNW Pinnacle West Capital	$6,288,350	$121,585 ▼	-1.9%	84,148	2.0%	Utilities
XOM Exxon Mobil	$5,851,424	$339,538 ▼	-5.5%	50,339	1.9%	Oils/Energy
BTI British American Tobacco	$5,298,951	$205,967 ▼	-3.7%	173,736	1.7%	Consumer Staples
T AT&T	$4,924,293	$97,082 ▼	-1.9%	279,789	1.6%	Computer and Technology
MO Altria Group	$4,814,588	$213,650 ▼	-4.2%	110,376	1.6%	Consumer Staples
QCOM QUALCOMM	$4,579,226	$302,031 ▼	-6.2%	27,048	1.5%	Computer and Technology
CVX Chevron	$4,037,071	$258,696 ▼	-6.0%	25,593	1.3%	Oils/Energy
GPC Genuine Parts	$3,511,024	$234,254 ▼	-6.3%	22,662	1.1%	Auto/Tires/Trucks
BEN Franklin Resources	$3,154,729	$191,007 ▼	-5.7%	112,228	1.0%	Finance
VYM Vanguard High Dividend Yield Index Fund ETF Shares	$3,074,260	$185,600 ▼	-5.7%	25,409	1.0%	ETF
CSCO Cisco Systems	$2,657,383	$144,039 ▼	-5.1%	53,244	0.9%	Computer and Technology
USB U.S. Bancorp	$2,521,505	$168,339 ▼	-6.3%	56,410	0.8%	Finance
MCD McDonald's	$2,428,382	$225,555 ▼	-8.5%	8,613	0.8%	Retail/Wholesale
KO Coca-Cola	$2,320,509	$5,139 ▼	-0.2%	37,929	0.8%	Consumer Staples
IBM International Business Machines	$2,187,924	$7,428,974 ▼	-77.2%	11,458	0.7%	Computer and Technology
HLN Haleon	$1,967,543	$35,836 ▼	-1.8%	231,748	0.6%	Medical
GSK GSK	$1,645,265	$336,444 ▼	-17.0%	38,378	0.5%	Medical
JNJ Johnson & Johnson	$1,604,825	$65,648 ▼	-3.9%	10,145	0.5%	Medical
PG Procter & Gamble	$1,463,657		0.0%	9,021	0.5%	Consumer Staples
SNY Sanofi	$1,125,406		0.0%	23,156	0.4%	Medical
LMT Lockheed Martin	$881,538	$107,804 ▼	-10.9%	1,938	0.3%	Aerospace
CL Colgate-Palmolive	$799,194		0.0%	8,875	0.3%	Consumer Staples
EMR Emerson Electric	$613,716	$15,425 ▼	-2.5%	5,411	0.2%	Industrial Products
WBD Warner Bros. Discovery	$586,438	$11,602 ▼	-1.9%	67,175	0.2%	Consumer Discretionary
K Kellanova	$503,522	$6,302 ▼	-1.2%	8,789	0.2%	Consumer Discretionary
NJR New Jersey Resources	$501,060	$206,440 ▲	70.1%	11,677	0.2%	Utilities
VNQ Vanguard Real Estate ETF	$427,384		0.0%	4,942	0.1%	ETF
TJX TJX Companies	$419,544	$1,521 ▲	0.4%	4,137	0.1%	Retail/Wholesale
SO Southern	$395,144		0.0%	5,508	0.1%	Utilities
ACN Accenture	$375,985		0.0%	1,085	0.1%	Business Services
CVS CVS Health	$364,583		0.0%	4,571	0.1%	Retail/Wholesale
VTRS Viatris	$313,389	$10,400 ▼	-3.2%	26,247	0.1%	Medical
JPM JPMorgan Chase & Co.	$273,410	$200 ▼	-0.1%	1,365	0.1%	Finance
BAC Bank of America	$222,995	$222,995 ▲	New Holding	5,881	0.1%	Finance
IFF International Flavors & Fragrances	$0	$7,352,400 ▼	-100.0%	0	0.0%	Consumer Staples
BLK BlackRock	$0	$299,554 ▼	-100.0%	0	0.0%	Finance

Showing largest 100 holdings. View all holdings.

More Institutional Buying and Selling Information

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Keystone Financial Planning, Inc. Top Holdings and 13F Report (2024)

About Keystone Financial Planning, Inc.

Investment Activity

Largest Holdings

Largest New Holdings this Quarter

Largest Purchases this Quarter

Largest Sales this Quarter

Sector Allocation Over Time

Latest 13F Holdings and Changes Since Previous Quarterly Filing

More Institutional Buying and Selling Information

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Keystone Financial Planning, Inc. Top Holdings and 13F Report (2024)

About Keystone Financial Planning, Inc.

Investment Activity

Largest Holdings

Largest New Holdings this Quarter

Largest Purchases this Quarter

Largest Sales this Quarter

Sector Allocation Over Time

Map of 500 Largest Holdings ofKeystone Financial Planning, Inc.

Latest 13F Holdings and Changes Since Previous Quarterly Filing

More Institutional Buying and Selling Information