Scienjoy (NASDAQ:SJ) Limited is a China-based developer and publisher of casual mobile games, operating under the ticker NASDAQ:SJ. Since its founding in 2012, the company has focused on designing and distributing engaging mobile entertainment across a variety of genres. Scienjoy’s in-house development teams oversee the full lifecycle of each title, from concept and art design to programming, testing and launch. The company monetizes its offerings primarily through in-app purchases, advertising and strategic partnerships.
Scienjoy’s product portfolio spans fishing simulations, casino-style games and casual social experiences. Notable titles include global hits such as Fishing Clash, which blends realistic graphics with multiplayer features, and Fishing Go: Catch ’Em All, known for its seasonal events and in-game events. To support efficient user acquisition and retention, Scienjoy has developed a proprietary analytics platform, enabling real-time optimization of game mechanics, advertising placements and content updates.
While rooted in its Chengdu headquarters, Scienjoy has expanded its footprint with regional teams in North America, Europe and Asia, tailoring content to local audiences and managing cross-border marketing initiatives. The company has forged licensing agreements with international IP holders, allowing it to create co-branded experiences and cultivate partnerships in the entertainment sector. This global strategy has positioned Scienjoy as a contender in key markets such as the United States, Japan and Western Europe.
Under the leadership of founder and CEO Hong Chen, Scienjoy’s executive team combines expertise in gaming, technology and digital distribution. The board of directors includes veterans from leading game studios and internet platforms, guiding corporate governance and strategic planning. With a focus on innovation and user engagement, Scienjoy continues to expand its catalog of mobile titles while exploring emerging trends such as cloud gaming and live-event integration.
