Ulta Beauty (NASDAQ:ULTA), Inc. (NASDAQ: ULTA) operates as a leading beauty retailer in the United States, providing a one-stop shopping destination for cosmetics, skincare, haircare, fragrance, and salon services. With a comprehensive assortment of prestige, mass, and emerging beauty brands, the company caters to a wide spectrum of consumer tastes and budgets. Ulta Beauty stores combine an open-sell environment for self-service retail browsing with full-service salons that offer hair cuts, color services, and skin treatments, creating a unique retail and service hybrid.
The company’s product portfolio encompasses more than 25,000 items across 500 brands, featuring both established names and exclusive partnerships. Core categories include color cosmetics, skincare products, haircare solutions, fragrance collections, bath and body items, and tools and accessories. Ulta Beauty has also developed proprietary brands such as ULTA Beauty Collection, offering trend-driven products at accessible price points. The in-store salon network complements the retail offering by delivering professional services through trained stylists and estheticians.
Founded in 1990 in Bolingbrook, Illinois, Ulta Beauty has grown from a single store to over 1,300 retail locations across all 50 states, serving millions of customers annually. The company’s digital platform and mobile app enhance customer engagement through personalized recommendations, loyalty rewards, online ordering, curbside pickup, and same-day delivery. Over the years, Ulta Beauty has expanded its omnichannel capabilities, integrating in-store experiences with digital interactions to foster customer loyalty and drive sales growth.
Under the leadership of President and CEO Dave Kimbell and a seasoned executive team, Ulta Beauty focuses on innovation in customer experience, data-driven merchandising, and strategic brand partnerships. The company continues to invest in store expansion, technology enhancements, and talent development to maintain its competitive edge. By leveraging consumer insights and operational efficiencies, Ulta Beauty aims to strengthen its position as a premier beauty destination and deliver long-term value for its stakeholders.