Triller Group (NYSE:ILLR), Inc. operates a global digital entertainment platform centered on user-generated and professionally produced video content. The company’s flagship offering, the Triller app, uses artificial intelligence–driven editing tools that allow creators and artists to produce music videos, short-form clips and collaborative “social video” productions. In addition to its consumer-facing mobile application, Triller Group has expanded its reach through TrillerTV, a streaming service for live concerts, sports and entertainment events.
Beyond its core social video platform, Triller Group has diversified into live event production and niche streaming services. The company’s FITE subsidiary provides a dedicated streaming destination for combat sports, including boxing, mixed martial arts and bare-knuckle fighting. Through branded experiences such as Triller Fight Club and partnerships with Verzuz music battles, Triller Group combines live event monetization, pay-per-view offerings and subscription tiers to generate revenue across multiple entertainment verticals.
Founded in 2015 by entrepreneurs David Leiberman and Sammy Rubin, Triller Group pursued a public listing in early 2022 when it completed a business combination with SeaChange International, a video software provider. Headquartered in West Hollywood, California, the company maintains additional offices in New York and London, serving audiences in North America, Europe and parts of Asia. Its platform is available in more than 100 countries, with localized content partnerships designed to attract regional creators and viewers.
Under the leadership of CEO Mahi de Silva, Triller Group continues to invest in technology enhancements, event production capabilities and strategic acquisitions. The company’s executive team includes veterans of the music, sports and media industries who focus on expanding distribution agreements, securing live talent and integrating e-commerce features. As it evolves, Triller Group aims to differentiate itself by blending user-generated creativity with high-profile entertainment offerings on a unified digital platform.
