My Size (NASDAQ:MYSZ) (NASDAQ: MYSZ) is a technology company specializing in AI-driven measurement solutions that cater to the e-commerce, retail and logistics sectors. Headquartered in Israel with satellite operations in the United States and Europe, My Size develops both hardware and software platforms designed to streamline parcel dimensioning, sizing accuracy and fraud prevention. Its flagship offerings include SizeUp, an automated dimensioning solution for warehouses and shipping centers, and MySizeID, a smartphone-based fit prediction service for online apparel retailers.
Founded in 2015 by Meidad Marzan and Omer Shkolnik, My Size initially launched a consumer-focused mobile measurement app that leveraged smartphone sensors to replace traditional measuring tapes. As the company evolved, it shifted its core focus toward business-to-business solutions, applying the same sensor fusion and computer vision technologies to industrial scale. This transition included strategic acquisitions and partnerships aimed at integrating its API-driven services directly into e-commerce platforms and warehouse management systems.
My Size’s product suite addresses two primary market challenges: reducing shipping costs associated with oversized or irregularly sized parcels, and lowering return rates driven by inaccurate garment sizing. SizeUp employs 3D scanning and artificial intelligence to calculate the dimensions and weight of packages in seconds, enabling carriers and fulfillment centers to optimize loading configurations and billing accuracy. MySizeID, meanwhile, captures key body measurements through a user’s smartphone camera, translating them into size recommendations that merchants can deploy to decrease return-related expenses and improve customer satisfaction.
Under the leadership of CEO Meidad Marzan, who brings over a decade of experience in computer vision and embedded systems, My Size has established collaborations with global logistics providers and major online retailers. The company continues to enhance its solutions by incorporating advanced machine-learning models, expanding its geographical footprint, and pursuing ongoing R&D in sensor technologies. Through this combination of hardware innovation and scalable software services, My Size aims to set new standards for accuracy and efficiency in both the shipping and apparel industries.
