Better Choice (NASDAQ:BTTR) Company, Inc. (NASDAQ:BTTR) is a plant-based food company engaged in the development, manufacturing and marketing of frozen meals and snacks across North America. The company’s flagship product line, Better Frozen Bowls, features a portfolio of ready-to-eat, plant-based bowls made with whole-food ingredients and innovative flavor profiles. In addition to its frozen meal offerings, Better Choice has expanded its portfolio through acquisitions and product launches, including plant-based ramen under the Goodles brand and better-for-you snacks such as popcorn and baked cookies.
Founded in 2016 and headquartered in Los Angeles, California, Better Choice has positioned itself to capitalize on the growing demand for convenient, health-conscious food options. The company’s manufacturing operations are based in the United States, with distribution channels that include major grocery retailers, natural foods stores and direct-to-consumer e-commerce platforms. Through partnerships with third-party co-packers, Better Choice maintains a flexible production model designed to support rapid innovation and scale.
Under the leadership of founder and CEO Ozan Koseoglu, Better Choice has pursued a strategy of building a diversified brand portfolio within the plant-based food segment. The company’s management team brings experience in consumer packaged goods, retail distribution and digital marketing, reflecting a commitment to both product quality and brand development. Research and development efforts are focused on introducing new flavor varieties and expanding into adjacent refrigerated and frozen product categories.
Better Choice serves a broad geographic footprint, with products available in the United States and Canada. The company continues to evaluate opportunities for international expansion, targeting markets where consumer interest in plant-based and convenient meal solutions is rising. By combining culinary innovation with strategic brand partnerships, Better Choice aims to solidify its presence in the competitive plant-based food market and deliver long-term growth for shareholders.
