NYSE:SRXH Better Choice (SRXH) Stock Price, News & Analysis $1.25 -0.04 (-3.10%) As of 04:00 PM Eastern Add Compare Share Share Stock Analysis Stock AnalysisChartCompetitorsDividendFinancialsInsider TradesNews and TrendsSEC Filings About Better Choice Stock (NYSE:SRXH) View Price History Chart DataSkip Price History Chart 1 Day 5 Days 30 Days 90 Days 1 Year Advanced 1 Day 1 Day 5 Days 30 Days 90 Days 1 Year Advanced Show volume Show extended hours Get Better Choice alerts:Sign Up Key Stats Today's Range$1.20▼$1.2850-Day Range$1.25▼$1.9252-Week Range$0.96▼$42.61Volume603,511 shsAverage Volume1.76 million shsMarket Capitalization$25.33 millionP/E RatioN/ADividend YieldN/APrice TargetN/AConsensus RatingN/A Company Overview Better Choice Holdings Corp. (NYSE: SRXH) is a pet health and wellness company focused on developing, marketing and selling premium products for dogs and cats. Its offerings are designed to support animal nutrition and overall well-being and include pet food, treats and related wellness products. The company’s principal brand is Halo, which offers holistic and natural-oriented dog and cat food, treats and supplements. Better Choice distributes its products through online channels, specialty pet retailers and other retail outlets, serving customers in the United States and select international markets. Better Choice has historically focused on expanding its portfolio of premium pet-care products and building a multichannel distribution platform. Publicly available information about the company’s current leadership and broader geographic operations is limited.AI Generated. May Contain Errors. Read More Receive SRXH Stock News and Ratings via Email Sign-up to receive the latest news and ratings for Better Choice and its competitors with MarketBeat's FREE daily newsletter. 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SRXH Stock News HeadlinesSRX Global (NYSE American: SRXH) agrees to buy CERo in a debt-for-stock dealOctober 9, 2026 | americanbankingnews.comSRX Global Commits $2.5 Million to Launch Multi-Strategy Trading Platform in Partnership with 5T Trading, Powered by the EMJX PlatformOctober 8, 2026 | globenewswire.comDo NOT Buy SpaceX – Do This InsteadSpaceX just went public - and Whitney Tilson, Harvard MBA and 30-year Wall Street veteran, says buying in could be a costly mistake. He calls it among the most overhyped, overvalued large-cap offerings ever pushed onto everyday investors. Tilson believes a rare economic event is approaching - one with serious consequences for your portfolio this summer. He has prepared a free analysis outlining what he sees and the specific steps he recommends taking now.October 15 at 1:00 AM | Stansberry Research (Ad)SRX Global and CERO 1236, a Wholly-Owned SPV, Enter into Definitive Agreement to Acquire CERo Therapeutics, an Innovative Cellular Immunotherapy Company Developing CER 1236 for Hematologic MalignanciesOctober 7, 2026 | globenewswire.comSRX Global Commits $1.5 Million to Launch Family of AI-Powered ETFs through its EMJX Platform, Partnering with Kupa AI Co-Founder Andy KimOctober 6, 2026 | globenewswire.comBetter Choice (NYSE:SRXH) Stock Price Down 7.5% - Here's WhyOctober 6, 2026 | americanbankingnews.comSRX Global Provides Shareholders with Update on Liquidation of Two Portfolio Investments and Adds an Investment in Onconetix (Nasdaq: ONCO)September 24, 2026 | globenewswire.comSRX Global CEO Kent Cunningham and President of EMJX Platform Eric Jackson to Present at Webull Corporate Connect Series Fintech Investment WebinarSeptember 23, 2026 | globenewswire.comSee More Headlines SRXH Stock Analysis - Frequently Asked Questions How have SRXH shares performed this year? Better Choice's stock was trading at $13.6920 at the beginning of 2026. Since then, SRXH stock has decreased by 90.9% and is now trading at $1.25. How were Better Choice's earnings last quarter? Better Choice Company Inc. (NYSE:SRXH) issued its quarterly earnings data on Tuesday, November, 12th. The company reported ($32.40) earnings per share (EPS) for the quarter. The company earned $11.37 million during the quarter. Better Choice had a negative net margin of 39.83% and a negative trailing twelve-month return on equity of 206.10%. When did Better Choice's stock split? Better Choice's stock reverse split on Monday, July 6th 2026.The 1-60 reverse split was announced on Wednesday, June 24th 2026. The number of shares owned by shareholders was adjusted after the closing bell on Thursday, July 2nd 2026. An investor that had 100 shares of stock prior to the reverse split would have 2 shares after the split. How do I buy shares of Better Choice? Shares of SRXH stock can be purchased through any online brokerage account. Popular online brokerages with access to the U.S. stock market include Charles Schwab, E*TRADE, Fidelity, and Vanguard Brokerage Services. What other stocks do shareholders of Better Choice own? Based on aggregate information from My MarketBeat watchlists, some other companies that Better Choice investors own include NVIDIA (NVDA), Peloton Interactive (PTON), Rocket Lab (RKLB), SpaceX (SPCX), Tonix Pharmaceuticals (TNXP), Viking Therapeutics (VKTX) and Faraday Future Intelligent Electric (FFAI). Company Calendar Last Earnings11/12/2024Today10/15/2026Fiscal Year End12/31/2026Get Stock Alerts Health Indicator TradeSmith's Health IndicatorA long-term volatility-based measure designed for securities held 12 months or longer.Green: Strong and healthy uptrend with normal pullbacks.Yellow: Significant pullback but still within expected volatility.Red: Dropped beyond expected volatility; considered unhealthy. Red Zone (29m+) 1-Year History Oct 25 Jan 26 Apr 26 Jul 26 Oct 26 SRXH's financial health is in the Red zone, according to TradeSmith. SRXH has been in this zone for over 29 months. Industry, Sector and Symbol Stock ExchangeNYSE SectorFinance Industry Financial Services Sub-IndustryMulti-Sector Holdings Current SymbolNYSE:SRXH Previous SymbolNASDAQ:BTTR CIK1471727 Webwww.betterchoicecompany.com Phone(212) 896-1254FaxN/AEmployees40Year FoundedN/AProfitability EPS (Trailing Twelve Months)($11.74) Trailing P/E RatioN/A Forward P/E RatioN/A P/E GrowthN/ANet Income-$22.77 million Net Margins-39.83% Pretax Margin-39.82% Return on Equity-206.10% Return on Assets-60.54% Debt Debt-to-Equity RatioN/A Current Ratio2.38 Quick Ratio1.81 Sales & Book Value Annual Sales-$24.91 million Price / Sales-1.02 Cash FlowN/A Price / Cash FlowN/A Book Value$4.09 per share Price / Book0.31Miscellaneous Outstanding Shares20,265,000Free Float1,392,000Market Cap$25.33 million OptionableNo Data Beta0.88 10 Best Stocks to Own in Fall 2026AI spending is reshaping the market, and the opportunity extends far beyond the biggest chipmakers. Discover 10 stocks set to benefit from powerful trends in AI infrastructure, cloud computing, energy, capital returns, and consumer growth this fall.Get This Free Report This page (NYSE:SRXH) was last updated on 10/15/2026 by MarketBeat.com Staff. From Our PartnersALERT: Drop these 5 stocks before the market opens tomorrow!The Wall Street Journal is already raising the alarm about a potential market crash, and Weiss Ratings researc...Weiss Ratings | SponsoredTrump's New DollarPorter Stansberry says President Trump has signed an executive order initiating what he calls a full U.S. doll...Porter & Company | SponsoredSmall Colorado Company (Backed by Sam Altman) Could Save U.S. Power GridA small Colorado company has secured rights to technology that could prevent the U.S. public power grid from c...Altimetry | SponsoredReady to give options a try? 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