Liberty Media Corporation – Liberty Live Series C (NASDAQ: LLYVK) is a tracking stock that represents a direct economic interest in Liberty Media’s Live Entertainment Group. This segment focuses on the ownership and operation of live event assets, including concert promotion, ticketing platforms and sponsorship services. Through its holdings, Liberty Live provides exposure to a diversified portfolio of music tours, stadium events and other live performances worldwide.
The company’s primary operating asset is Live Nation Entertainment, a global leader in live experiences. Live Nation’s activities encompass concert promotion, venue operation and ticketing solutions under the Ticketmaster brand. Liberty Live’s stake in these businesses offers investors participation in ticket sales, artist services and sponsorship revenues without directly owning the underlying assets.
Headquartered in Englewood, Colorado, Liberty Live Series C benefits from a broad geographic footprint that spans North America, Europe and key international markets in Asia-Pacific and Latin America. The Live Entertainment Group leverages relationships with artists, venues and corporate sponsors to drive event attendance, digital engagement and on-site consumer spending. It also explores new growth avenues such as virtual concerts and enhanced fan experiences enabled by technology.
Liberty Media traces its roots to the media conglomerates founded by John C. Malone, evolving through multiple spin-offs to create focused tracking stocks. Since its establishment in 2017, Liberty Live Series C has been overseen by CEO Greg Maffei and a management team experienced in media, technology and live entertainment. The company’s strategic aim is to deepen market penetration in live events while preserving financial flexibility through the tracking stock structure.
