Bally's Q1 2024 Earnings Call Transcript

Quartr
Provided by Quartr
May 1, 2024

There are 10 speakers on the call.

Operator

Good day, and welcome to the Bally's Corporation First Quarter 20 24 Earnings Conference Call. At this time, all participants are in a listen only mode. After the speakers' presentation, there will be a question and answer session. Please be advised that today's conference is being recorded. I'd now like to turn the call over to Charlie Diop, Senior Vice President and Treasurer for Bally's.

Operator

Please go ahead, sir.

Speaker 1

Good afternoon, and thank you for joining us on today's call. The earnings release and presentation that accompany this call are available in the Investor Relations section of our website at www.allies.com. With me today are our Chief Executive Officer, Robeson Reeves our President, George Papaneer and our Chief Financial Officer, Marcus Glover. Before we begin, we would like to remind everyone that comments made by management today will contain forward looking statements. These forward looking statements include plans, expectations, estimates and projections that involve significant risks and uncertainties.

Speaker 1

These risks are discussed in the company's earnings release and SEC filings. Financial results may differ materially from the results discussed in these forward looking statements. In addition, during today's call, management will refer to certain non GAAP financial measures. Reconciliations to the most comparable GAAP financial measures are included in the schedules contained in our earnings release. We do not provide a reconciliation of forward looking non GAAP financial measures due to our inability to project non recurring expenses and one time costs.

Speaker 1

Finally, I also want to note that we will not be commenting on the special committee process during our prepared remarks or during the Q and A portion of today's call. We refer you to our news announcements from March 12 March 28. This call is also being broadcast live on our Investors website and will be available for replay shortly after the completion of this call. With that, I'm going to hand it to Roberson Reeves, our CEO.

Speaker 2

Thank you, Charlie. We're pleased to have you join us today to discuss Bali's solid performance in the Q1 of 2024 and to provide updates on our growth prospects going forward. 1st quarter revenues increased by 3% year over year, reaching $618,000,000 with gains in 2 of our 3 operational segments. Our Casinos and Resorts segments saw a 4% increase in revenue and our North America Interactive segment experienced a substantial 70% growth in revenue. The International Interactive segment saw a 4% decline, however, primarily due to our operations outside the UK.

Speaker 2

Notably, the UK continued to perform exceptionally well, posting a 12% increase in revenues on a U. S. Dollar basis, a 7% rise on a constant currency basis. Our proactive strategic measures in anticipation of the white paper implementation continue to yield positive results, enhancing revenue generation and significantly boosting segment profitability. As in recent quarters, I'll start by briefly revisiting Vale's vision for the future and discussing the current status of our development pipeline.

Speaker 2

After this overview, I'll hand the call over to George and Marcus, who will provide a more detailed analysis of our performance for the quarter. As we sit here 1 quarter into 2024, we believe our robust core business units and our strategically phased development pipeline positions us well. Our development strategy is designed to optimize the benefits from the cash flow produced by our core operations, while also enabling flexibility to adjust the potential shifts in the market. In Chicago, our temporary facility is continuing to ramp up, offering us valuable opportunity to build and nurture relationships with customers as well as gain insights into the market. This intelligence will prove beneficial to our continued operations at the temporary facility and extend into the opening of the permanent casino.

Speaker 2

We are on schedule to access the RiverNorth Campus in July, and we continue to expect to complete the permanent casino by September 26. In Las Vegas, we closed the Tropicana on April 2 and are preparing the property for demolition. Having recently received receipt of the necessary permits, we expect to demolish the Tropicana in October. This step is crucial for keeping to our expected time line, which includes Las Vegas A starting construction of their new stadium in the second half of twenty twenty five. Simultaneously, we are actively assessing our options for the highly valuable land next to the stadium and will provide updates as our plans further develop.

Speaker 2

In New York, the licensing and approval process is extending further. We now anticipate a decision from the state no earlier than late 2025. While this delay will postpone the economic benefits from the planned integrated resort later into the future, it also reduces our immediate and medium term financing needs. Finally, I'll turn my attention from Property Development to our Interactive segments. In our international interactive segment, the UK continues to be our most robust market.

Speaker 2

Our success is largely due to proactive strategic planning ahead of the white paper implementation, along with enhanced acquisition efficiency and refined marketing strategies. Segment has also benefited from our strategic reorganization and diligent cost management efforts. We are actively exploring additional ways to expand our presence in the UK and will soon launch online sports betting to further strengthen our market leading position and serve as a player acquisition funnel. Outside of the UK, we strategically shifted focus to maximize profit yield by pulling back on uneconomic marketing and cost structure reductions. This impacted our year over year top line comparisons, but benefited our adjusted EBITDA margin significantly.

Speaker 2

In Asia, although the market has shown some variability, there are signs that it's beginning to stabilize, which we view as a critical step for business growth. In Europe, we anticipate benefits from the recent lifting of advertising restrictions in Spain, which we believe will provide a significant boost as the year progresses. Finally, with respect to Brazil, we remain very focused in the market and expect to provide more updates in the near future. Our North American Interactive segment delivered a very strong quarter as we continue to capture an incremental large share of the iGaming market in New Jersey and Pennsylvania. Additionally, in March, we successfully launched iGaming in Rhode Island as a sole provider.

Speaker 2

In just under a month of operation, we generated $1,200,000 dollars in gross gaming revenue, and we've observed an accelerating pace of revenue generation thus far in April. We also successfully continued the rollout of our BaliBet online sports betting in the United States, which as we've mentioned many times before, we view as a funnel for iGaming growth. We are very pleased with our transition onto the Kamby and WhiteHat platforms and believe this transition has been well received by our customers. The results and our continued ability to gain market share clearly demonstrate that our players are recognizing the benefits of this technological transition. Additionally, it's important to note that our North American Interactive segment is expected to incur an adjusted EBITDA loss of about $30,000,000 for $24,000,000 However, we anticipate that this loss will decrease in a nonlinear fashion as the year progresses.

Speaker 2

With that, I'll now pass the discussion to George for further details on our operational performance over the last quarter.

Speaker 3

Thanks, Robson. I'll begin my remarks by providing operating insights into our Casinos and Resorts segment's performance. Following that, I'll dive into the latest developments at our Chicago temporary facility and our ongoing efforts to build on results. Our Casino Resorts segment delivered strong top line performance revenue growth of 4.1%. This growth was driven by a full quarter of operations at the Chicago temporary facility, which helped offset the wind down of the Tropicana.

Speaker 3

We also navigated a few challenges during the quarter, which we believe to be temporary. As we mentioned on our Q4 call and has been widely reported, adverse weather in January significantly impacted our results. Fortunately, we saw a recovery in February March as conditions returned to more normalized seasonal trends. Additionally, visitation to our Rhode Island properties was notably affected by construction on the Providence Bridge on Interstate 195, critical north south route connecting Rhode Island to Massachusetts. 1 of the 2 bridges has suffered structural issues leading to lane closures that disrupt traffic during peak periods.

Speaker 3

Unfortunately, there is no immediate solution and the disruptions are expected to continue. Despite the weather challenges that impacted our margins this quarter, our underlying operating trends continue to be strong. Encouragingly, aside from weather related disruptions, we observed stable trends across the customer database and properties. We expect improvements to continue as the year progresses since these impacts are largely temporary. We must manage the effects of wage pressures from recent union contract renewals, but we do not anticipate other major challenges.

Speaker 3

Additionally, we are actively exploring opportunities to better leverage the synergies within our 16 property portfolio. We're excited for what the remainder of the year has in store. Moving on to Chicago. We continue to ramp up activities at temporary facility and expand our customer database. During March, the temporary facility generated GGR of over $13,000,000 which represented a greater than 50% increase compared to December.

Speaker 3

Emissions also rose to approximately 118,000 versus 100,000 in December and we ended the quarter with over 80,000 new Valley Rewards members, up from 60,000 at year end. Each day, our team gains a deeper understanding of our customers. We are already using this knowledge to enhance the performance of the temporary facility, which will also benefit the permanent facility once it opens. Improvements in parking continue with valet service set to launch soon. Additionally, we're adding more VIP options and actively seeking partnerships with local dining establishments and outlets to integrate Valley's comp currency, thereby enriching our guests' rewards beyond just replay.

Speaker 3

We anticipate beginning to hit normalized revenue production rates as we head into the spring summer months and will focus on gradually improving profitability over time. As Robeson noted earlier, we're on track to gain control of the North River Campus in July and will commence site preparation and demolition shortly thereafter. We remain confident that the property will be operational by September 2026 as all timelines are currently on schedule. As a reminder, there are approximately $1,100,000,000 in hard construction costs remaining under the host community agreement, with the majority of these costs expected to be incurred in 20252026. Turning to Las Vegas.

Speaker 3

The Tropicana officially closed on April 2. We're currently preparing the building for demolition later this year. This will allow the Las Vegas A's to begin their stadium development and keep pace with their plans to play at the new Las Vegas stadium beginning with the 20 28 Major League Baseball season. While working with the team, we continue to evaluate our development options for the remainder of the 36 acre site. With that, now let me turn the call over to Marcus.

Speaker 4

Thanks, George. As Robeson and George highlighted, our core results demonstrate we saw a solid start to 2024 in the Q1. 1st quarter revenues on a consolidated basis increased by 3% year on year to $618,000,000 with gains in 2 of our 3 operating segments. Revenue for our Casino and Resort segment rose to $342,300,000 up 4.1 percent as performance in February March somewhat mitigated the adverse impact of January severe winter weather. Other challenges during the quarter included low hold in several markets, construction on a major artery interrupting access to our properties in Rhode Island and the winding down of operations at the Tropicana.

Speaker 4

Adjusted EBITDAR for this segment was $89,400,000 a 15% decrease from the previous year, primarily due to the negative impacts from the January weather and the aforementioned issues. As George mentioned just a few moments ago, we expect margins to return to more normalized levels as our core portfolio remains strong. Excluding Atlantic City, the Chicago Temp and the Tropicana, adjusted EBITDAR margins were 35%, including the January weather effects, giving us confidence for the remainder of the year. With that said, we continually look to improve performance and enhance profitability as we strategically integrate our portfolio of properties as our company matures. International Interactive revenues declined by 4% year over year to $235,000,000 primarily due to our strategic reduction in marketing outside of the UK, which affected our year over year top line comparisons.

Speaker 4

This decision is part of our broader effort to optimize marketing investments and cost structure, enhancing profitability, a strategy that is proving effective. In contrast, our UK operations, the crown jewel within our international segments, continued to perform strongly with revenues increasing by 12% year over year in U. S. Dollars and 7% in constant currency. Overall, our strategic choices and robust results in the UK drove our adjusted EBITDAR up to 84,000,000 dollars for International Interactive, a year over year increase of 4%.

Speaker 4

This growth was further supported by significant enhancement in our adjusted EBITDAR margin, which climbed approximately 2 90 basis points to 36%. North America Interactive generated revenue of $41,500,000 a 70% year over year improvement. The segment generated an adjusted EBITDAR loss of $10,200,000 as we launched I Gaming in Rhode Island late in the quarter, which is off to a quite great start. We continue to believe that losses for North America Interactive overall will narrow as the year progresses driven by our strong iGaming operations in New Jersey, Pennsylvania and now Rhode Island in addition to the scaling of our Bali Bet online sports betting app. Turning to our capital structure.

Speaker 4

At the end of the quarter, shares outstanding were approximately $40,000,000 We also have incremental warrants, options and other dilution of approximately 13,000,000 shares. We ended the quarter with $169,000,000 of cash on our balance sheet and $3,570,000,000 of net debt. Shifting to guidance, we are reiterating the 2024 guidance we laid out on our Q4 call in February. We continue to expect to generate 20.24 revenue in a range of $2,500,000,000 to 2,700,000,000 dollars and 24 adjusted EBITDAR of $655,000,000 to $695,000,000 The guidance reflects the closure of Tropicano on April 2, continued growth in the International Interactive business and approximately $30,000,000 of adjusted EBITDAR losses in North America Interactive. In conclusion, we remain very excited by the road map and executing the opportunities in front of us in 2020 4.

Speaker 4

As we approach the summer, we will soon launch sports betting in the UK and our entire team is excited to take over the RiverNorth campus in early July to begin preparation for construction of the permanent casino. We will now open the call for questions and answers. Operator?

Speaker 2

Thank

Operator

Our first question comes from Barry Jonas with Truist.

Speaker 5

Hey, guys. Wanted to start with international, maybe specifically the crown jewel. Did you think the growth and also the share gains you're seeing in the U. K. Are sustainable?

Speaker 5

And then I guess as a follow-up, I wanted to touch on Spain with these restrictions being removed, how meaningful do you think Spain could be for Vale? Thanks.

Speaker 4

Hey, Barry. Thanks for the question. Robson will handle that. He's straight out of central casting for being able to answer that one.

Speaker 2

Yes. So U. K. Performance, yet very solid, very consistent. We've got excellent customer attention.

Speaker 2

So all our KPIs are high in customer attention with record active levels. We're getting excellent quality acquisition of volume, and we've seen improved KPIs as well driven by our brand campaigns that we've delivered on Virgin. We just launched actually further brand campaigns with Ali's to drive further awareness, and it's already doing well. So we've got a lot more tools in the locker to continue to grow and drive performance there. Adding sports will be material as well.

Speaker 2

And as some of you would have seen, the white paper consultations were released by the Gambling Commission today. Firstly, I wanted to say they've done a great job, the UK Gambling Commission. They've worked well with the industry. They've worked listen to all operators, and they're doing the right thing for players. And this will be a good long term environment for great operators to exist in.

Speaker 2

Delighted that it's been released. What I've said before on this topic is still remains true. Larger, high quality operators will continue to gain share, and it will get more and more difficult for the smaller operators. I'm very happy with where the UK is. I see a lot more that we can unlock there.

Speaker 2

If I jump on to Spain, yes, delighted to see that the ad decree largely has been reversed. That means that we will spend in the market. We'll stick to our normal formulas, exacting formulas. So we'll spend in a highly optimized fashion. We'll deliver growth, but we'll also drive EBITDA margins in any case.

Speaker 2

So yes, very positive with Spain, very positive with the UK. See good upside there. Did you ask about Rhode Island as well or not? No? No?

Speaker 2

All good.

Speaker 5

Well, I guess that's a fair follow-up. I was sort of curious what you're seeing if you give more color what you're seeing with the Providence bridge work and maybe just an interactive angle. Is there a chance you could maybe offset some of that with iGaming in the state? Thanks.

Speaker 2

I think George can comment on the bridge, and then I'll give you a bit of color on Hey, Barry.

Speaker 3

Yes, we're seeing definitely seeing impact, primarily during peak periods, but not material at this time. And we're obviously mitigating any impact primarily on our variable expense and geared towards any customer volumes.

Speaker 2

And I guess we've always viewed iGaming and bricks and mortar as complementary products, which sit alongside each other. What we've seen so far, I'm pleased with the launch in March in Rhode Island. As you know, generated in excess of $1,000,000 GGR. The trends that we're seeing are very good, and we've seen great growth actually through April. We've got a lot of confidence in the Rhode Island market, and we think it's going to be material from a North America iGaming revenue generation perspective and will give good opportunities to offset some negative impacts that you sometimes get with weather and other adverse effects with bricks and mortar.

Speaker 5

Got it. All right. Thank you so much.

Speaker 2

Thank you, Barry.

Operator

Our next question comes from David Katz with Jefferies.

Speaker 6

Afternoon, everyone. Thanks for taking my questions. I wanted to ask about the North American Interactive Business and just get a little bit of a qualitative longer term vision on it. Where can we realistically expect that business to evolve to over some 2, 3 year period? Particularly on the heels, Robeson, of your comments about other markets where it's hard to be smaller and sort of catch up?

Speaker 4

David, I'll start and then Robes and come back clean up on it. We've always stated, especially last year, if you recall, when we repositioned and went to the variable kind of cost model and the can be white hat relationship. We kind of at that point repositioned our approach on this OSB side, where we said we want to have a quality product and quality offering. We want to be available in states, but it was really as a means to an iGaming outcome. And so we believe that our future for North America Interactive lies on the strength of Igaming performance.

Speaker 4

So far, obviously, we're in New Jersey, Pennsylvania, now recently Rhode Island and we're seeing some great promise in Rhode Island. But we are very, very prudent with how we're approaching our positioning with OSB from a reinvestment standpoint. 1, again, have a competitive offering, but we'll be very measured with how much reinvestment we actually put on the sports side of things. I'll let Rolvsky give any additional color that he may have on that, but just wanted to tee it up with that initial intro. Yes.

Speaker 2

So as Marcus said, we're focusing our investment in the iGaming states or what might become iGaming in the future. We haven't made any assumptions around additional states kicking in. So we're making sure our cost base aligns to that. I would say that the big difference between the UK market and the North America market whereby in the UK, much more of the operation because of the regulations, requires manpower and human intervention 20 fourseven. That just by definition just means that you need to be much more of a scaled player.

Speaker 2

Our cost base, as Mark has indicated, we've gone for a variable cost structure at our existing scale. But also, there's lower human overhead required for North America as would, call it, a UK business. It's just different designs of regulations.

Speaker 4

And David, just as a reminder, we've always stated and we continue we haven't seen anything that gives us pause on what we've stated publicly in terms of migrating toward a negative $30,000,000 loss for 2024. We haven't provided any kind of guidance beyond that in terms of where we think the business will get from a financial performance beyond 2024. Obviously better than where we finished, but ideally we love to get that business to negative 30 to 0 and then eventually positive. But we haven't given a time horizon specifically on

Speaker 6

that. Understood. And if I can just throw one follow-up in there with respect to the Tropicana. My impression is, there's a wide range of options. Is there a timetable by which you expect we might have some plan in place, something that we can put our own pencil to when we might know a little bit more?

Speaker 1

This is Charlie Deel stepping on the question. The A's are building their stadium for the 20 28 season. We have minimal capital required to supply them their portion of the land to build in April 28. We have absolutely no urgency whatsoever to get to certainty because our option value increases over time. The closer they the more that they invest and the closer to the 2028 season.

Speaker 1

While we understand that you would like to have some certainty, that's not how we maximize the value of that optionality.

Speaker 6

Understood. Thanks very much.

Speaker 2

Thanks, David.

Operator

Our next question comes from Jeff Stanchal with Stifel.

Speaker 7

Hey, great. Thanks. Afternoon, everyone. Thanks for taking our questions. Maybe starting out here on the Casinos and Resorts segment.

Speaker 7

Marcus, if I heard you correct, you called out 35% brick and mortar margins, excluding AC, the Trop and Chicago. If I recall correctly, I think the comparable metric was close to 38% in the prior year quarter. So first off, can you just break out how much of an impact that flow through from adverse weather in January had on margins? And then second, how you sort of think about the puts and takes here on the cost side heading into the remainder of 2024? Thanks.

Speaker 4

Yes. Jeff, I'll let George thanks for the question. I'll let George start and then I'll give any color commentary should there be the need for it after he answers. Hi, Jeff. And let

Speaker 3

me know if I missed anything. You have a lot to unpack in that. So one of the questions was the impact from weather. Last year, we did 30%, 30% margin in January. This year, we did 24.

Speaker 3

So obviously had a significant impact on weather. Another data point would be if you look at February March combined, last year we did 36 and this year 33. This is of course without Chicago and also without Tropicana as Tropicana is winding down during Q1. So really the only impact that we saw was really 100 basis points for those 2 months and it was really as a result of specifically the union increases through collective bargaining last year and the latter part of 2023 that flowed through this year. I don't know if I missed any part of your question.

Speaker 7

No, I think you covered it perfectly. I just want to clarify one thing on that last point. So you were saying if you exclude Tropicana, AC and Chicago, margins were down about 100 bps year on year in February March?

Speaker 3

No, that includes AC at this point. So if you exclude AC, then we're up closer to the levels that you described. I think you said 38%.

Speaker 7

Okay. So, it was adjusted for weather, excluding those three assets, margins were essentially flat.

Speaker 4

Yes. And Jeff, one other thing that I think it was in George's script, but in addition to weather, there was also some hold impact. Obviously, we expect that to come back to us throughout the year if the math works the way that it's supposed to work, but that has a slight impact on Q1 as well. Modest, but

Speaker 7

Okay, perfect. That's very helpful. Thank you both. And then for my follow-up, turning over to the North America Interactive business. In the prepared remarks, you talked about sort of sequential improvement, albeit not linear through 2024 in losses to get to the 30,000,000 dollars full year number.

Speaker 7

I think you called out, we'll say ramp in online casino revenues as well as contribution from sports betting as the key drivers to sort of get there of that margin inflection. Can you just remind us kind of more what's going on, on the cost side of the equation? How much of that guidance and an eventual inflection to breakeven and then to positive margins is rationalization of marketing spend? And are you still carrying any duplicative tech costs or what was the excess fixed cost otherwise? Thanks.

Speaker 4

Yes. So I'll try to unpack and answer all of your questions in there, Jeff. A couple of things. One is that we've gotten much better on the cost structure side of things and rightsizing labor contribution. There will still need to be some wind down as we continue to improve that, but definitely some gains on that.

Speaker 4

But you got to keep in mind year on year, we are in ropes and keep me honest on this, I think 7 additional markets than we were for sports versus the same quarter prior year. So that definitely helps. We also in the spirit of how we view our North America Interactive World, we shifted our retail sports betting business that existed in the casinos and resorts to our North America Interactive segment. Now that had a modest impact, nothing material, but significant revenue gains is really what's driving the better outcome. Now keep in mind also with the Rhode Island launch in Q1, there was a little bit of an additional labor boost to get open in time to be we committed to Rhode Island that we'd be open by March and we wanted to adhere to that commitment.

Speaker 4

And so there was a little bit of a labor push, which increased a little bit of expense, but we think it was well worth it given the early results that we're seeing in Rhode Island. So to answer your question in short, a lot of revenue gains, obviously on the strength of iGaming, but in more markets in sports, some definite cost structure improvements, and we expect that to carry on and the cost to continue to come in line and subside while revenues continue to ramp on both of the verticals within North America Interactive.

Speaker 2

Just to add one little piece, there is a bit of duplication in cost as well. We're currently running 2 technology stacks across North America Interactive. That will go away by the end of the year. That will not only reduce costs, but it will actually allow for much more fluidity of players across different state boundaries. Currently, we have multiple apps in the App Store.

Speaker 2

All of these journeys will become simplified once we're on a single technology stay.

Speaker 7

Okay, perfect. I apologize for the multifaceted questions, but you answered all perfectly. So thank you all.

Operator

Thanks, Jeff. Our next question comes from Dan Politzer with Wells Fargo. Okay, moving Our next question comes from Chad Beynon from Macquarie.

Speaker 8

Thanks. Good afternoon. Appreciate it. So wanted to focus on the temporary. I know originally when you were opening, property was generating roughly $9,000,000 of monthly GGR last quarter.

Speaker 8

And in meetings, you've kind of talked about all the items that have changed since the, I guess, the December period. Now you're at $13,000,000 Can you just kind of talk about what's left in terms of ramping? And then more importantly, where margins are and kind of what that looks like and kind of how that feeds into the annual guide for C and R? Thanks.

Speaker 4

Yes, Chad. I'll start and then maybe Joyce can give some additional color. As you stated, the property continues to do well with ramping. Obviously, I don't know that there's a science behind how much ramp is enough ramp, right? So the team is going to continue to push and grow their market and continue to drive additional sign ups and customers for the database.

Speaker 4

But the idea is to really continue to drive that top line. We feel that if we continue to drive top line, we can have enough meat to really begin focusing on profitability later. And so you'll continue to see us focus on driving top line. Right now, profitability is pretty light, but that's somewhat intentional as we continue to focus on marketing, introducing people to our customers to the property and introducing them quite candidly to the Bally's brand and operations. So George, I don't know if you have any additional color to add.

Speaker 3

Yes. The only thing I'll add, Chad, is Marcus is right. We're going to stay very aggressive on the marketing end of this and continue to drive primarily database. We think there's still a lot of opportunity there. We still have a lot of runway to penetrate the market.

Speaker 3

So we're going to stay aggressive there. And obviously, as you're ramping and spending costs, your margins are impacted. At a certain point, we'll flip the switch and we'll see a lot of that flow through and margin increases. We still have some tools. We continue to add parking.

Speaker 3

We continue to add certain types of incentives. From a physical perspective, we've added a high limit slot lounge. We're in the process of providing a VIP lounge, which is something that we feel we need primarily on the slot end of our business. And when you just break it down and look at table games, we're already at the metric that we thought we should be in the temporary environment and we still think there's a lot of headroom to grow there. And on the slot side, we're just a little deficient or a little under where we think we need to be.

Speaker 3

So because of that, we're going to just keep very aggressive from a marketing perspective.

Speaker 8

Great. Appreciate it. And I see the progress. And then with the launching of OSB in the UK, should we expect some additional marketing costs or is the approach as of now really kind of focus on the current database just cross selling them another product that would be, I guess, margin neutral or maybe even margin accretive long term? Thanks.

Speaker 2

Yes. So we've got the 2 prongs, as you call out. You've got existing players who already spend on sports offerings with our competitors. There's a large proportion of our player base who do that. So we're hoping to consolidate some of that wallet into our system just by having a product that we're missing.

Speaker 2

Also, as you'll see in virtually every market, acquiring through sports is much cheaper than acquiring direct to casino, yet sports players often play casino too. So we look at it in both ways. I don't intend to spend more in marketing. I intend to just drive more volume through acquisition longer term because I've now got another tool in the locker. And we expect to see better ARPU because you're just getting a little bit more spend from the same players, which is spending on other offerings.

Speaker 8

Appreciate it. Thanks, Robinson. Best of luck.

Operator

Our next question is Colin comes from Colin Mansfield with CBRE Institutional Research.

Speaker 9

Hey, everybody. Thanks for taking the call. Maybe first to follow-up on the temporary in Chicago. I mean, second, it's definitely nice seeing the trends that you guys are putting up month over month. So what are you guys learning about sort of the customer that's coming there?

Speaker 9

Is there anything you can share there in terms of what the catchment area radius is, maybe mix between local versus tourist, demographic mix or repeat visitation, things like that, that would help us understand a little bit more about the customer that's coming there?

Speaker 3

I'll take that, Collin. This is George. We mentioned that we're about 80,000 in our database now, I think 74,000 at the end of March. We're continuing to grow that database. Right now, the customer is skewing younger than you would typically see in a regional environment.

Speaker 3

And again, remember, this is not a resort facility or anywhere close to what we're going to have in the permanent facility. It's again a temporary facility, although very nice. It's more along the lines of what you would produce in a regional environment. So the customer is a little young. It's primarily driven by table games.

Speaker 3

On the slot side of the business, typically you'd see a higher percentage of female and the age skews a little bit older. We're not seeing that yet. We're drawing significantly right now within a 5 mile radius. It's not to say we don't draw significantly outside of that, but there's more of a concentration within the 5 miles. And we're going to continue to try and penetrate certain areas that we think demographic makes sense primarily through a lot of busing that we're currently doing in the market.

Speaker 9

Great. That's really helpful. Thank you. And then just one follow-up on the International Interactive side. Just maybe moving away from the UK and focusing on Asia for a moment.

Speaker 9

You'd mentioned some variability in the business there. What's kind of driving that? And what are the signs of stabilization that you guys are seeing that are giving you comfort that you should see that market return to growth? And that's it.

Speaker 2

Well, the Asia business has always been a bit lumpy. It has sentiment challenges. So driving new traffic has been hard at times. The positive sort of, call it, the green shoot that we're seeing is we launched Online Pachinko. That has driven a large volume of new sign ups, and we're getting traction because we're the only ones who have it.

Speaker 2

So actually, that's getting cut through, driving new traffic to us. But I get a lot of comfort because the team, delivering on that, are showing they have exceptional control in how they can manage their business. You got the revenue coming through, but the conversion is excellent because as we can see, revenue has gone down in USD. We should bear in mind that we're at a 34 year low for Japanese currency to the dollar, which is pretty challenging to overcome anyway. But seeing new traffic come through the door, has definitely given us some comfort.

Speaker 9

Great. Thanks everybody.

Speaker 2

Thank you.

Operator

We have no further questions at this time. I would now like to turn the call back over to Mr. Reeves for any closing comments.

Speaker 2

Thank you. So I just want you all to just keep in mind that our core is incredibly strong. We're managing extremely diligently our development pipeline to capitalize on all the opportunities ahead of us. Team are performing well, and I'm delighted to be part of it. We're very, very enthusiastic about delivering value to all of our stakeholders.

Speaker 2

And we're eager to provide you with many more updates in the next quarter. So let's stay in touch. And thank you all very much for joining us today.

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Bally's Q1 2024
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