SOBR Safe (NASDAQ:SOBR) Ltd. is a technology company specializing in cloud-based alcohol testing and risk management solutions for individuals and organizations. The company’s flagship offering combines a portable, smartphone-enabled breathalyzer with a secure, AI-driven platform that provides real-time monitoring, automated reporting and tamper-resistant verification. SOBR Safe’s system integrates biometric authentication, geofencing and telematics to deliver a comprehensive digital alcohol management suite designed to address workplace safety, insurance compliance, fleet operations and personal accountability.
At the core of SOBR Safe’s product lineup is the Mobile Alcohol Monitoring device paired with a dedicated mobile application. Users perform breath tests via a disposable mouthpiece, while the platform captures time-stamped data, photographic evidence and location information, all of which is encrypted and uploaded to the cloud. Organizations can configure testing schedules, threshold alerts and escalation protocols, enabling remote supervisors and case managers to track adherence and intervene when necessary. This end-to-end approach helps minimize alcohol-related liabilities and supports early intervention strategies.
Founded in 2018 and headquartered in Tel Aviv, Israel, SOBR Safe has expanded its footprint across North America, Europe and the Asia-Pacific region. Since its initial public offering on the Nasdaq under the ticker SOBR, the company has forged partnerships with leading insurance carriers, corporate safety programs and government agencies. These collaborations have elevated SOBR Safe’s solutions into new verticals, including rideshare services, construction, healthcare and education, where alcohol monitoring and compliance are critical to operational risk management.
Under the leadership of co-founder and Chief Executive Officer Omri Kilovaty, SOBR Safe’s management team brings together expertise in software development, data analytics and public safety. Kilovaty, along with the company’s board and executive officers, continues to drive innovation by enhancing the platform’s automation capabilities, integrating third-party data sources and expanding strategic alliances. SOBR Safe remains focused on delivering scalable, user-friendly solutions that help clients reduce alcohol-related incidents and promote safer environments.
