SOBR Safe (SOBR) Stock Price, News & Analysis

Company Overview

SOBR Safe, Inc. (NASDAQ: SOBR) is a technology company specializing in the development and commercialization of cognitive impairment monitoring solutions. The company’s flagship offerings consist of handheld breath alcohol screening devices and integrated cognitive assessment tools designed to detect impairment in real time. SOBR Safe’s product line pairs portable breathalyzers with proprietary software that captures, records and analyzes impairment data to help organizations maintain safety and compliance standards.

Founded in 2020 and headquartered in Vancouver, Canada, SOBR Safe has focused on research and development of non-invasive impairment detection technology. Its devices combine traditional breath alcohol measurement with cognitive testing modules, enabling employers and safety managers to assess not only blood alcohol content but also broader neuro-cognitive function. SOBR Safe’s solutions are delivered through cloud-based platforms, allowing for secure data storage, customizable reporting and integration with existing safety protocols.

The company primarily serves industries where impairment management is critical, including transportation fleets, oil and gas operations, construction sites and manufacturing facilities, with a footprint spanning North America. Through partnerships and channel agreements, SOBR Safe has begun to expand its reach into additional markets and verticals that demand continuous safety monitoring. Under the leadership of CEO Thomas Llewellyn, the company continues to refine its technology roadmap and pursue strategic alliances aimed at reducing on-the-job impairment incidents.

Key Stats

• Today's Range: $0.50 to $0.57
• 50-Day Range: $0.43 to $2.07
• 52-Week Range: $0.35 to $3.97
• Volume: 404,018 shs
• Average Volume: 25.10 million shs
• Market Capitalization: $1.56 million
• P/E Ratio: N/A
• Dividend Yield: N/A
• Price Target: N/A
• Consensus Rating: Sell

SOBR Safe Stock Analysis - MarketRank™

SOBR Safe scored higher than 13% of companies evaluated by MarketBeat. Scores are calculated by averaging available category scores, with extra weight given to analysis and valuation.

Analyst's Opinion

• Score: 0.7 / 5
• Analyst Rating: Sell

Consensus Rating

SOBR Safe has received a consensus rating of Sell. The company's average rating score is 1.00, and is based on no strong buy ratings, no buy ratings, no hold ratings, and 1 sell rating.

Amount of Analyst Coverage

SOBR Safe has only been the subject of 1 research reports in the past 90 days.

Earnings and Valuation

• Score: 0.6 / 5
• Proj. Earnings Growth: N/A

Price to Earnings Ratio vs. the Market

The P/E ratio of SOBR Safe is -0.10, which means that its earnings are negative and its P/E ratio cannot be compared to companies with positive earnings.

Price to Earnings Ratio vs. Sector

The P/E ratio of SOBR Safe is -0.10, which means that its earnings are negative and its P/E ratio cannot be compared to companies with positive earnings.

Price to Book Value per Share Ratio

SOBR Safe has a P/B Ratio of 0.21. P/B Ratios below 1 indicate that a company could be undervalued with respect to its assets and liabilities.

Short Interest

• Score: 2.0 / 5
• Short Interest Level: Bearish

Percentage of Shares Shorted

48.17% of the float of SOBR Safe has been sold short.

Short Interest Ratio / Days to Cover

SOBR Safe has a short interest ratio ("days to cover") of 0.03, which is generally considered an acceptable ratio of short interest to trading volume.

Change versus previous month

Short interest in SOBR Safe has recently increased by 3,686.20%, indicating that investor sentiment is decreasing significantly.

Dividend

• Score: 0.0 / 5
• Dividend Strength: N/A

Dividend Yield

SOBR Safe does not currently pay a dividend.

Dividend Growth

SOBR Safe does not have a long track record of dividend growth.

News and Social Media

• Score: 3.7 / 5
• News Sentiment: N/A

News Sentiment

SOBR Safe has a news sentiment score of 0.95. This score is calculated as an average of sentiment of articles about the company over the last seven days and ranges from 2 (good news) to -2 (bad news). This is a higher news sentiment than the 0.68 average news sentiment score of Technology companies.

News Coverage This Week

MarketBeat has tracked 1 news article for SOBR Safe this week, compared to 1 article on an average week.

Search Interest

5 people have searched for SOBR on MarketBeat in the last 30 days. This is an increase of 400% compared to the previous 30 days.

MarketBeat Follows

3 people have added SOBR Safe to their MarketBeat watchlist in the last 30 days.

Company Ownership

• Score: 0.1 / 5
• Insider Trading: N/A

Insider Buying vs. Insider Selling

In the past three months, SOBR Safe insiders have not sold or bought any company stock.

Percentage Held by Insiders

0.13% of the stock of SOBR Safe is held by insiders.

Percentage Held by Institutions

7.93% of the stock of SOBR Safe is held by institutions.

Company Calendar

• Last Earnings: 8/07/2025
• Today: 8/03/2026
• Next Earnings (Estimated): 8/06/2026
• Fiscal Year End: 12/31/2026

Industry, Sector and Symbol

• Stock Exchange: NASDAQ
• Sector: Technology
• Industry: Electronic Equipment, Instruments & Components
• Sub-Industry: Electronic Equipment & Instruments
• Current Symbol: NASDAQ:SOBR
• CIK: 1425627
• Web: sobrsafe.com
• Phone: (844) 762-7723
• Fax: N/A
• Employees: 9
• Year Founded: N/A

Profitability

• EPS (Trailing Twelve Months): ($5.59)
• Trailing P/E Ratio: N/A
• Forward P/E Ratio: N/A
• P/E Growth: N/A
• Net Income: -$8.95 million
• Net Margins: -2,166.28%
• Pretax Margin: -2,177.91%
• Return on Equity: -172.71%
• Return on Assets: -130.93%

Debt

• Debt-to-Equity Ratio: N/A
• Current Ratio: 2.18
• Quick Ratio: 2.05

Sales & Book Value

• Annual Sales: $440 thousand
• Price / Sales: 3.55
• Cash Flow: N/A
• Price / Cash Flow: N/A
• Book Value: $2.61 per share
• Price / Book: 0.21

Miscellaneous

• Outstanding Shares: 2,810,000
• Free Float: 2,803,000
• Market Cap: $1.56 million
• Optionable: Not Optionable
• Beta: 1.23