Do analysts rate VSME or SOBR?

Company Sell Ratings Hold Ratings Buy Ratings Strong Buy Ratings Rating Score VS MEDIA 1 Sell rating(s) 0 Hold rating(s) 0 Buy rating(s) 0 Strong Buy rating(s) 1.00 SOBR Safe 1 Sell rating(s) 0 Hold rating(s) 0 Buy rating(s) 0 Strong Buy rating(s) 1.00

Which has stronger valuation & earnings, VSME or SOBR?

VS MEDIA has higher revenue and earnings than SOBR Safe. Company Gross Revenue Price/Sales Ratio Net Income Earnings Per Share Price/Earnings Ratio VS MEDIA $7.52M 0.75 -$8.61M N/A N/A SOBR Safe $440K 6.22 -$8.95M -$5.59 N/A

Is VSME or SOBR more profitable?

VS MEDIA has a net margin of 0.00% compared to SOBR Safe's net margin of -2,166.28%. VS MEDIA's return on equity of 0.00% beat SOBR Safe's return on equity. Company Net Margins Return on Equity Return on Assets VS MEDIA N/A N/A N/A SOBR Safe -2,166.28% -172.71% -130.93%

Do analysts prefer TRI or SOBR?

Thomson Reuters currently has a consensus price target of $144.84, indicating a potential upside of 76.72%. Given Thomson Reuters' stronger consensus rating and higher possible upside, equities analysts clearly believe Thomson Reuters is more favorable than SOBR Safe. Company Sell Ratings Hold Ratings Buy Ratings Strong Buy Ratings Rating Score Thomson Reuters 0 Sell rating(s) 6 Hold rating(s) 10 Buy rating(s) 1 Strong Buy rating(s) 2.71 SOBR Safe 1 Sell rating(s) 0 Hold rating(s) 0 Buy rating(s) 0 Strong Buy rating(s) 1.00

Is TRI or SOBR more profitable?

Thomson Reuters has a net margin of 19.93% compared to SOBR Safe's net margin of -2,166.28%. Thomson Reuters' return on equity of 14.99% beat SOBR Safe's return on equity. Company Net Margins Return on Equity Return on Assets Thomson Reuters 19.93% 14.99% 10.06% SOBR Safe -2,166.28% -172.71% -130.93%

Do analysts rate NWS or SOBR?

Company Sell Ratings Hold Ratings Buy Ratings Strong Buy Ratings Rating Score News 0 Sell rating(s) 1 Hold rating(s) 1 Buy rating(s) 0 Strong Buy rating(s) 2.50 SOBR Safe 1 Sell rating(s) 0 Hold rating(s) 0 Buy rating(s) 0 Strong Buy rating(s) 1.00

Which has higher valuation and earnings, NWS or SOBR?

News has higher revenue and earnings than SOBR Safe. SOBR Safe is trading at a lower price-to-earnings ratio than News, indicating that it is currently the more affordable of the two stocks. Company Gross Revenue Price/Sales Ratio Net Income Earnings Per Share Price/Earnings Ratio News $8.45B 2.00 $1.18B $2.01 15.37 SOBR Safe $440K 6.22 -$8.95M -$5.59 N/A

Is NWS or SOBR more profitable?

News has a net margin of 12.92% compared to SOBR Safe's net margin of -2,166.28%. News' return on equity of 6.12% beat SOBR Safe's return on equity. Company Net Margins Return on Equity Return on Assets News 12.92% 6.12% 3.70% SOBR Safe -2,166.28% -172.71% -130.93%

Do analysts recommend PSO or SOBR?

Company Sell Ratings Hold Ratings Buy Ratings Strong Buy Ratings Rating Score Pearson 0 Sell rating(s) 3 Hold rating(s) 2 Buy rating(s) 1 Strong Buy rating(s) 2.67 SOBR Safe 1 Sell rating(s) 0 Hold rating(s) 0 Buy rating(s) 0 Strong Buy rating(s) 1.00

Which has higher earnings & valuation, PSO or SOBR?

Pearson has higher revenue and earnings than SOBR Safe. Company Gross Revenue Price/Sales Ratio Net Income Earnings Per Share Price/Earnings Ratio Pearson $4.72B 1.97 $441.77M N/A N/A SOBR Safe $440K 6.22 -$8.95M -$5.59 N/A

Is PSO or SOBR more profitable?

Pearson has a net margin of 0.00% compared to SOBR Safe's net margin of -2,166.28%. Pearson's return on equity of 0.00% beat SOBR Safe's return on equity. Company Net Margins Return on Equity Return on Assets Pearson N/A N/A N/A SOBR Safe -2,166.28% -172.71% -130.93%

Do analysts recommend MH or SOBR?

McGraw Hill currently has a consensus price target of $20.38, suggesting a potential upside of 58.00%. Given McGraw Hill's stronger consensus rating and higher possible upside, analysts plainly believe McGraw Hill is more favorable than SOBR Safe. Company Sell Ratings Hold Ratings Buy Ratings Strong Buy Ratings Rating Score McGraw Hill 1 Sell rating(s) 2 Hold rating(s) 10 Buy rating(s) 2 Strong Buy rating(s) 2.87 SOBR Safe 1 Sell rating(s) 0 Hold rating(s) 0 Buy rating(s) 0 Strong Buy rating(s) 1.00

Is MH or SOBR more profitable?

McGraw Hill has a net margin of 0.00% compared to SOBR Safe's net margin of -2,166.28%. McGraw Hill's return on equity of 0.00% beat SOBR Safe's return on equity. Company Net Margins Return on Equity Return on Assets McGraw Hill N/A N/A N/A SOBR Safe -2,166.28% -172.71% -130.93%

SOBR Safe (SOBR) Competitors

$0.97 +0.23 (+30.64%)

Closing price 04:00 PM Eastern

Extended Trading

$0.94 -0.04 (-4.06%)

As of 07:59 PM Eastern

Compare

SOBR vs. VSME, TRI, NWS, PSO, and MH

Should you buy SOBR Safe stock or one of its competitors? MarketBeat compares SOBR Safe with other companies and stocks that may be similar based on industry, sector, market capitalization, business model, investor interest, or shared news coverage. Companies and stocks commonly compared with SOBR Safe include VS MEDIA (VSME), Thomson Reuters (TRI), News (NWS), Pearson (PSO), and McGraw Hill (MH). These companies are all part of the "printing and publishing" industry.

How does SOBR Safe compare to VS MEDIA?

VS MEDIA (NASDAQ:VSME) and SOBR Safe (NASDAQ:SOBR) are both small-cap printing and publishing companies, but which is the superior investment? We will compare the two businesses based on the strength of their valuation, institutional ownership, analyst recommendations, media sentiment, profitability, earnings, dividends and risk.

VS MEDIA has a net margin of 0.00% compared to SOBR Safe's net margin of -2,166.28%. VS MEDIA's return on equity of 0.00% beat SOBR Safe's return on equity.

Company	Net Margins	Return on Equity	Return on Assets
VS MEDIA	N/A	N/A	N/A
SOBR Safe	-2,166.28%	-172.71%	-130.93%

9.2% of VS MEDIA shares are held by institutional investors. Comparatively, 7.9% of SOBR Safe shares are held by institutional investors. 0.1% of SOBR Safe shares are held by company insiders. Strong institutional ownership is an indication that endowments, hedge funds and large money managers believe a stock is poised for long-term growth.

VS MEDIA has a beta of 0.92, meaning that its stock price is 8% less volatile than the broader market. Comparatively, SOBR Safe has a beta of 1.19, meaning that its stock price is 19% more volatile than the broader market.

Company	Sell Ratings	Hold Ratings	Buy Ratings	Strong Buy Ratings	Rating Score
VS MEDIA	1 Sell rating(s)	0 Hold rating(s)	0 Buy rating(s)	0 Strong Buy rating(s)	1.00
SOBR Safe	1 Sell rating(s)	0 Hold rating(s)	0 Buy rating(s)	0 Strong Buy rating(s)	1.00

VS MEDIA has higher revenue and earnings than SOBR Safe.

Company	Gross Revenue	Price/Sales Ratio	Net Income	Earnings Per Share	Price/Earnings Ratio
VS MEDIA	$7.52M	0.75	-$8.61M	N/A	N/A
SOBR Safe	$440K	6.22	-$8.95M	-$5.59	N/A

In the previous week, VS MEDIA had 6 more articles in the media than SOBR Safe. MarketBeat recorded 7 mentions for VS MEDIA and 1 mentions for SOBR Safe. SOBR Safe's average media sentiment score of 1.92 beat VS MEDIA's score of 0.41 indicating that SOBR Safe is being referred to more favorably in the news media.

Company	Overall Sentiment
VS MEDIA	Neutral
SOBR Safe	Very Positive

Summary

VS MEDIA beats SOBR Safe on 7 of the 11 factors compared between the two stocks.

How does SOBR Safe compare to Thomson Reuters?

Thomson Reuters (NASDAQ:TRI) and SOBR Safe (NASDAQ:SOBR) are both printing and publishing companies, but which is the superior stock? We will contrast the two companies based on the strength of their media sentiment, profitability, dividends, valuation, institutional ownership, analyst recommendations, earnings and risk.

Thomson Reuters has a beta of 0.77, meaning that its stock price is 23% less volatile than the broader market. Comparatively, SOBR Safe has a beta of 1.19, meaning that its stock price is 19% more volatile than the broader market.

In the previous week, Thomson Reuters had 3 more articles in the media than SOBR Safe. MarketBeat recorded 4 mentions for Thomson Reuters and 1 mentions for SOBR Safe. SOBR Safe's average media sentiment score of 1.92 beat Thomson Reuters' score of 1.09 indicating that SOBR Safe is being referred to more favorably in the news media.

Company	Overall Sentiment
Thomson Reuters	Positive
SOBR Safe	Very Positive

17.3% of Thomson Reuters shares are owned by institutional investors. Comparatively, 7.9% of SOBR Safe shares are owned by institutional investors. 0.1% of SOBR Safe shares are owned by company insiders. Strong institutional ownership is an indication that endowments, large money managers and hedge funds believe a stock will outperform the market over the long term.

Thomson Reuters has a net margin of 19.93% compared to SOBR Safe's net margin of -2,166.28%. Thomson Reuters' return on equity of 14.99% beat SOBR Safe's return on equity.

Company	Net Margins	Return on Equity	Return on Assets
Thomson Reuters	19.93%	14.99%	10.06%
SOBR Safe	-2,166.28%	-172.71%	-130.93%

Thomson Reuters has higher revenue and earnings than SOBR Safe. SOBR Safe is trading at a lower price-to-earnings ratio than Thomson Reuters, indicating that it is currently the more affordable of the two stocks.

Company	Gross Revenue	Price/Sales Ratio	Net Income	Earnings Per Share	Price/Earnings Ratio
Thomson Reuters	$7.48B	4.78	$1.50B	$3.44	23.83
SOBR Safe	$440K	6.22	-$8.95M	-$5.59	N/A

Thomson Reuters currently has a consensus price target of $144.84, indicating a potential upside of 76.72%. Given Thomson Reuters' stronger consensus rating and higher possible upside, equities analysts clearly believe Thomson Reuters is more favorable than SOBR Safe.

Company	Sell Ratings	Hold Ratings	Buy Ratings	Strong Buy Ratings	Rating Score
Thomson Reuters	0 Sell rating(s)	6 Hold rating(s)	10 Buy rating(s)	1 Strong Buy rating(s)	2.71
SOBR Safe	1 Sell rating(s)	0 Hold rating(s)	0 Buy rating(s)	0 Strong Buy rating(s)	1.00

Summary

Thomson Reuters beats SOBR Safe on 12 of the 16 factors compared between the two stocks.

How does SOBR Safe compare to News?

News (NASDAQ:NWS) and SOBR Safe (NASDAQ:SOBR) are both printing and publishing companies, but which is the better investment? We will compare the two businesses based on the strength of their dividends, media sentiment, valuation, profitability, earnings, risk, institutional ownership and analyst recommendations.

News has higher revenue and earnings than SOBR Safe. SOBR Safe is trading at a lower price-to-earnings ratio than News, indicating that it is currently the more affordable of the two stocks.

Company	Gross Revenue	Price/Sales Ratio	Net Income	Earnings Per Share	Price/Earnings Ratio
News	$8.45B	2.00	$1.18B	$2.01	15.37
SOBR Safe	$440K	6.22	-$8.95M	-$5.59	N/A

News has a beta of 0.87, indicating that its share price is 13% less volatile than the broader market. Comparatively, SOBR Safe has a beta of 1.19, indicating that its share price is 19% more volatile than the broader market.

In the previous week, News had 6 more articles in the media than SOBR Safe. MarketBeat recorded 7 mentions for News and 1 mentions for SOBR Safe. SOBR Safe's average media sentiment score of 1.92 beat News' score of 1.15 indicating that SOBR Safe is being referred to more favorably in the news media.

Company	Overall Sentiment
News	Positive
SOBR Safe	Very Positive

14.6% of News shares are owned by institutional investors. Comparatively, 7.9% of SOBR Safe shares are owned by institutional investors. 11.1% of News shares are owned by insiders. Comparatively, 0.1% of SOBR Safe shares are owned by insiders. Strong institutional ownership is an indication that hedge funds, endowments and large money managers believe a company will outperform the market over the long term.

Company	Sell Ratings	Hold Ratings	Buy Ratings	Strong Buy Ratings	Rating Score
News	0 Sell rating(s)	1 Hold rating(s)	1 Buy rating(s)	0 Strong Buy rating(s)	2.50
SOBR Safe	1 Sell rating(s)	0 Hold rating(s)	0 Buy rating(s)	0 Strong Buy rating(s)	1.00

News has a net margin of 12.92% compared to SOBR Safe's net margin of -2,166.28%. News' return on equity of 6.12% beat SOBR Safe's return on equity.

Company	Net Margins	Return on Equity	Return on Assets
News	12.92%	6.12%	3.70%
SOBR Safe	-2,166.28%	-172.71%	-130.93%

Summary

News beats SOBR Safe on 11 of the 14 factors compared between the two stocks.

How does SOBR Safe compare to Pearson?

Pearson (NYSE:PSO) and SOBR Safe (NASDAQ:SOBR) are both printing and publishing companies, but which is the better investment? We will contrast the two businesses based on the strength of their risk, profitability, media sentiment, valuation, dividends, earnings, institutional ownership and analyst recommendations.

2.1% of Pearson shares are owned by institutional investors. Comparatively, 7.9% of SOBR Safe shares are owned by institutional investors. 0.1% of Pearson shares are owned by company insiders. Comparatively, 0.1% of SOBR Safe shares are owned by company insiders. Strong institutional ownership is an indication that endowments, large money managers and hedge funds believe a stock is poised for long-term growth.

Pearson has a beta of 0.38, indicating that its stock price is 62% less volatile than the broader market. Comparatively, SOBR Safe has a beta of 1.19, indicating that its stock price is 19% more volatile than the broader market.

In the previous week, Pearson had 1 more articles in the media than SOBR Safe. MarketBeat recorded 2 mentions for Pearson and 1 mentions for SOBR Safe. SOBR Safe's average media sentiment score of 1.92 beat Pearson's score of 0.00 indicating that SOBR Safe is being referred to more favorably in the news media.

Company	Overall Sentiment
Pearson	Neutral
SOBR Safe	Very Positive

Pearson has higher revenue and earnings than SOBR Safe.

Company	Gross Revenue	Price/Sales Ratio	Net Income	Earnings Per Share	Price/Earnings Ratio
Pearson	$4.72B	1.97	$441.77M	N/A	N/A
SOBR Safe	$440K	6.22	-$8.95M	-$5.59	N/A

Pearson has a net margin of 0.00% compared to SOBR Safe's net margin of -2,166.28%. Pearson's return on equity of 0.00% beat SOBR Safe's return on equity.

Company	Net Margins	Return on Equity	Return on Assets
Pearson	N/A	N/A	N/A
SOBR Safe	-2,166.28%	-172.71%	-130.93%

Company	Sell Ratings	Hold Ratings	Buy Ratings	Strong Buy Ratings	Rating Score
Pearson	0 Sell rating(s)	3 Hold rating(s)	2 Buy rating(s)	1 Strong Buy rating(s)	2.67
SOBR Safe	1 Sell rating(s)	0 Hold rating(s)	0 Buy rating(s)	0 Strong Buy rating(s)	1.00

Summary

Pearson beats SOBR Safe on 10 of the 14 factors compared between the two stocks.

How does SOBR Safe compare to McGraw Hill?

McGraw Hill (NYSE:MH) and SOBR Safe (NASDAQ:SOBR) are both printing and publishing companies, but which is the superior business? We will compare the two businesses based on the strength of their media sentiment, risk, institutional ownership, analyst recommendations, dividends, valuation, earnings and profitability.

McGraw Hill has a net margin of 0.00% compared to SOBR Safe's net margin of -2,166.28%. McGraw Hill's return on equity of 0.00% beat SOBR Safe's return on equity.

Company	Net Margins	Return on Equity	Return on Assets
McGraw Hill	N/A	N/A	N/A
SOBR Safe	-2,166.28%	-172.71%	-130.93%

7.9% of SOBR Safe shares are held by institutional investors. 0.1% of SOBR Safe shares are held by company insiders. Strong institutional ownership is an indication that endowments, large money managers and hedge funds believe a stock is poised for long-term growth.

McGraw Hill has higher earnings, but lower revenue than SOBR Safe. SOBR Safe is trading at a lower price-to-earnings ratio than McGraw Hill, indicating that it is currently the more affordable of the two stocks.

Company	Gross Revenue	Price/Sales Ratio	Net Income	Earnings Per Share	Price/Earnings Ratio
McGraw Hill	N/A	N/A	N/A	$1.68	7.68
SOBR Safe	$440K	6.22	-$8.95M	-$5.59	N/A

McGraw Hill currently has a consensus price target of $20.38, suggesting a potential upside of 58.00%. Given McGraw Hill's stronger consensus rating and higher possible upside, analysts plainly believe McGraw Hill is more favorable than SOBR Safe.

Company	Sell Ratings	Hold Ratings	Buy Ratings	Strong Buy Ratings	Rating Score
McGraw Hill	1 Sell rating(s)	2 Hold rating(s)	10 Buy rating(s)	2 Strong Buy rating(s)	2.87
SOBR Safe	1 Sell rating(s)	0 Hold rating(s)	0 Buy rating(s)	0 Strong Buy rating(s)	1.00

In the previous week, McGraw Hill had 1 more articles in the media than SOBR Safe. MarketBeat recorded 2 mentions for McGraw Hill and 1 mentions for SOBR Safe. SOBR Safe's average media sentiment score of 1.92 beat McGraw Hill's score of -0.33 indicating that SOBR Safe is being referred to more favorably in the news media.

Company	Overall Sentiment
McGraw Hill	Neutral
SOBR Safe	Very Positive

Summary

McGraw Hill beats SOBR Safe on 9 of the 13 factors compared between the two stocks.

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New MarketBeat Followers Over Time

This chart shows the number of new MarketBeat users adding SOBR and its top 5 competitors to their watchlist. Each company is represented with a line over a 90 day period.

Media Sentiment Over Time

This chart shows the average media sentiment of NASDAQ and its competitors over the past 90 days as caculated by MarketBeat. The averaged score is equivalent to the following: Very Negative Sentiment <= -1.5, Negative Sentiment > -1.5 and <= -0.5, Neutral Sentiment > -0.5 and < 0.5, Positive Sentiment >= 0.5 and < 1.5, and Very Positive Sentiment >= 1.5.

SOBR vs. The Competition

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Metric	SOBR Safe	Technology Services Industry	Business Sector	NASDAQ Exchange
Market Cap	$2.09M	$3.95B	$6.51B	$11.71B
Dividend Yield	N/A	2.16%	3.13%	5.55%
P/E Ratio	N/A	39.50	27.45	23.62
Price / Sales	6.22	44.64	398.02	105.26
Price / Cash	N/A	39.84	23.61	56.09
Price / Book	0.37	4.61	5.73	6.70
Net Income	-$8.95M	$31.68M	$202.45M	$337.26M
7 Day Performance	-14.51%	-5.61%	-1.77%	-1.41%
1 Month Performance	-39.84%	12.08%	5.74%	1.15%
1 Year Performance	-73.23%	16.99%	28.83%	22.61%

SOBR Safe Competitors List

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Company	MarketRank	Share Price	Analysts' Price Target	1Y Price Performance	Market Cap	Revenue	P/E Ratio	Employee Count	Indicator(s)
SOBR SOBR Safe	0.8476 of 5 stars	$0.97 +30.6%	N/A	-80.2%	$2.09M	$440K	N/A	9	Positive News High Trading Volume
VSME VS MEDIA	0.7393 of 5 stars	$0.86 -1.7%	N/A	-96.2%	$2.34M	$7.52M	N/A	N/A	Short Interest Decrease Gap Down Trading Halted
TRI Thomson Reuters	4.1837 of 5 stars	$83.61 -3.2%	$144.84 +73.2%	N/A	$36.47B	$7.48B	24.33	27,100	Positive News Analyst Upgrade
NWS News	3.3552 of 5 stars	$29.68 -1.7%	N/A	-2.4%	$16.25B	$8.45B	14.77	25,500	Analyst Upgrade
PSO Pearson	0.9063 of 5 stars	$15.09 -0.7%	N/A	+3.8%	$9.13B	$4.72B	N/A	16,665

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This page (NASDAQ:SOBR) was last updated on 6/10/2026 by MarketBeat.com Staff.

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SOBR Safe (SOBR) Competitors