SOBR Safe (SOBR) Competitors

$1.22 -0.17 (-12.23%)

As of 01:23 PM Eastern

SOBR vs. VSME, TRI, NWS, PSO, and MH

Should you buy SOBR Safe stock or one of its competitors? MarketBeat compares SOBR Safe with other companies and stocks that may be similar based on industry, sector, market capitalization, business model, investor interest, or shared news coverage. Companies and stocks commonly compared with SOBR Safe include VS MEDIA (VSME), Thomson Reuters (TRI), News (NWS), Pearson (PSO), and McGraw Hill (MH). These companies are all part of the "printing and publishing" industry.

How does SOBR Safe compare to VS MEDIA?

SOBR Safe (NASDAQ:SOBR) and VS MEDIA (NASDAQ:VSME) are both small-cap printing and publishing companies, but which is the superior business? We will compare the two companies based on the strength of their dividends, earnings, risk, profitability, media sentiment, analyst recommendations, institutional ownership and valuation.

7.9% of SOBR Safe shares are owned by institutional investors. Comparatively, 9.2% of VS MEDIA shares are owned by institutional investors. 0.1% of SOBR Safe shares are owned by company insiders. Strong institutional ownership is an indication that hedge funds, endowments and large money managers believe a company will outperform the market over the long term.

In the previous week, SOBR Safe's average media sentiment score of 0.00 equaled VS MEDIA'saverage media sentiment score.

Company	Overall Sentiment
SOBR Safe	Neutral
VS MEDIA	Neutral

VS MEDIA has higher revenue and earnings than SOBR Safe.

Company	Gross Revenue	Price/Sales Ratio	Net Income	Earnings Per Share	Price/Earnings Ratio
SOBR Safe	$440K	7.79	-$8.95M	-$5.59	N/A
VS MEDIA	$7.52M	0.29	-$8.61M	N/A	N/A

Company	Sell Ratings	Hold Ratings	Buy Ratings	Strong Buy Ratings	Rating Score
SOBR Safe	1 Sell rating(s)	0 Hold rating(s)	0 Buy rating(s)	0 Strong Buy rating(s)	1.00
VS MEDIA	1 Sell rating(s)	0 Hold rating(s)	0 Buy rating(s)	0 Strong Buy rating(s)	1.00

SOBR Safe has a beta of 0.81, meaning that its stock price is 19% less volatile than the broader market. Comparatively, VS MEDIA has a beta of 0.92, meaning that its stock price is 8% less volatile than the broader market.

VS MEDIA has a net margin of 0.00% compared to SOBR Safe's net margin of -2,166.28%. VS MEDIA's return on equity of 0.00% beat SOBR Safe's return on equity.

Company	Net Margins	Return on Equity	Return on Assets
SOBR Safe	-2,166.28%	-172.71%	-130.93%
VS MEDIA	N/A	N/A	N/A

Summary

VS MEDIA beats SOBR Safe on 7 of the 9 factors compared between the two stocks.

How does SOBR Safe compare to Thomson Reuters?

SOBR Safe (NASDAQ:SOBR) and Thomson Reuters (NASDAQ:TRI) are both printing and publishing companies, but which is the superior business? We will compare the two businesses based on the strength of their risk, profitability, dividends, institutional ownership, valuation, analyst recommendations, earnings and media sentiment.

Thomson Reuters has higher revenue and earnings than SOBR Safe. SOBR Safe is trading at a lower price-to-earnings ratio than Thomson Reuters, indicating that it is currently the more affordable of the two stocks.

Company	Gross Revenue	Price/Sales Ratio	Net Income	Earnings Per Share	Price/Earnings Ratio
SOBR Safe	$440K	7.79	-$8.95M	-$5.59	N/A
Thomson Reuters	$7.48B	4.93	$1.50B	$3.44	24.57

Thomson Reuters has a consensus target price of $144.84, suggesting a potential upside of 71.38%. Given Thomson Reuters' stronger consensus rating and higher possible upside, analysts plainly believe Thomson Reuters is more favorable than SOBR Safe.

Company	Sell Ratings	Hold Ratings	Buy Ratings	Strong Buy Ratings	Rating Score
SOBR Safe	1 Sell rating(s)	0 Hold rating(s)	0 Buy rating(s)	0 Strong Buy rating(s)	1.00
Thomson Reuters	1 Sell rating(s)	5 Hold rating(s)	10 Buy rating(s)	1 Strong Buy rating(s)	2.65

SOBR Safe has a beta of 0.81, indicating that its share price is 19% less volatile than the broader market. Comparatively, Thomson Reuters has a beta of 0.8, indicating that its share price is 20% less volatile than the broader market.

In the previous week, Thomson Reuters had 8 more articles in the media than SOBR Safe. MarketBeat recorded 8 mentions for Thomson Reuters and 0 mentions for SOBR Safe. Thomson Reuters' average media sentiment score of 0.01 beat SOBR Safe's score of 0.00 indicating that Thomson Reuters is being referred to more favorably in the news media.

Company	Overall Sentiment
SOBR Safe	Neutral
Thomson Reuters	Neutral

7.9% of SOBR Safe shares are owned by institutional investors. Comparatively, 17.3% of Thomson Reuters shares are owned by institutional investors. 0.1% of SOBR Safe shares are owned by company insiders. Strong institutional ownership is an indication that large money managers, hedge funds and endowments believe a company will outperform the market over the long term.

Thomson Reuters has a net margin of 19.93% compared to SOBR Safe's net margin of -2,166.28%. Thomson Reuters' return on equity of 14.99% beat SOBR Safe's return on equity.

Company	Net Margins	Return on Equity	Return on Assets
SOBR Safe	-2,166.28%	-172.71%	-130.93%
Thomson Reuters	19.93%	14.99%	10.06%

Summary

Thomson Reuters beats SOBR Safe on 14 of the 17 factors compared between the two stocks.

How does SOBR Safe compare to News?

SOBR Safe (NASDAQ:SOBR) and News (NASDAQ:NWS) are both printing and publishing companies, but which is the better stock? We will compare the two companies based on the strength of their profitability, valuation, analyst recommendations, earnings, media sentiment, institutional ownership, risk and dividends.

7.9% of SOBR Safe shares are owned by institutional investors. Comparatively, 14.6% of News shares are owned by institutional investors. 0.1% of SOBR Safe shares are owned by company insiders. Comparatively, 11.1% of News shares are owned by company insiders. Strong institutional ownership is an indication that endowments, large money managers and hedge funds believe a stock will outperform the market over the long term.

News has higher revenue and earnings than SOBR Safe. SOBR Safe is trading at a lower price-to-earnings ratio than News, indicating that it is currently the more affordable of the two stocks.

Company	Gross Revenue	Price/Sales Ratio	Net Income	Earnings Per Share	Price/Earnings Ratio
SOBR Safe	$440K	7.79	-$8.95M	-$5.59	N/A
News	$8.45B	1.95	$1.18B	$2.01	14.96

Company	Sell Ratings	Hold Ratings	Buy Ratings	Strong Buy Ratings	Rating Score
SOBR Safe	1 Sell rating(s)	0 Hold rating(s)	0 Buy rating(s)	0 Strong Buy rating(s)	1.00
News	0 Sell rating(s)	2 Hold rating(s)	0 Buy rating(s)	0 Strong Buy rating(s)	2.00

News has a net margin of 12.92% compared to SOBR Safe's net margin of -2,166.28%. News' return on equity of 6.12% beat SOBR Safe's return on equity.

Company	Net Margins	Return on Equity	Return on Assets
SOBR Safe	-2,166.28%	-172.71%	-130.93%
News	12.92%	6.12%	3.70%

SOBR Safe has a beta of 0.81, meaning that its stock price is 19% less volatile than the broader market. Comparatively, News has a beta of 0.89, meaning that its stock price is 11% less volatile than the broader market.

In the previous week, News had 6 more articles in the media than SOBR Safe. MarketBeat recorded 6 mentions for News and 0 mentions for SOBR Safe. News' average media sentiment score of 0.89 beat SOBR Safe's score of 0.00 indicating that News is being referred to more favorably in the news media.

Company	Overall Sentiment
SOBR Safe	Neutral
News	Positive

Summary

News beats SOBR Safe on 13 of the 14 factors compared between the two stocks.

How does SOBR Safe compare to Pearson?

Pearson (NYSE:PSO) and SOBR Safe (NASDAQ:SOBR) are both printing and publishing companies, but which is the superior stock? We will contrast the two companies based on the strength of their media sentiment, institutional ownership, dividends, analyst recommendations, profitability, risk, valuation and earnings.

Pearson has a beta of 0.39, meaning that its stock price is 61% less volatile than the broader market. Comparatively, SOBR Safe has a beta of 0.81, meaning that its stock price is 19% less volatile than the broader market.

Pearson has higher revenue and earnings than SOBR Safe.

Company	Gross Revenue	Price/Sales Ratio	Net Income	Earnings Per Share	Price/Earnings Ratio
Pearson	$4.72B	1.94	$441.77M	N/A	N/A
SOBR Safe	$440K	7.79	-$8.95M	-$5.59	N/A

2.1% of Pearson shares are owned by institutional investors. Comparatively, 7.9% of SOBR Safe shares are owned by institutional investors. 0.1% of Pearson shares are owned by insiders. Comparatively, 0.1% of SOBR Safe shares are owned by insiders. Strong institutional ownership is an indication that large money managers, endowments and hedge funds believe a stock is poised for long-term growth.

In the previous week, Pearson had 1 more articles in the media than SOBR Safe. MarketBeat recorded 1 mentions for Pearson and 0 mentions for SOBR Safe. Pearson's average media sentiment score of 0.00 equaled SOBR Safe'saverage media sentiment score.

Company	Overall Sentiment
Pearson	Neutral
SOBR Safe	Neutral

Company	Sell Ratings	Hold Ratings	Buy Ratings	Strong Buy Ratings	Rating Score
Pearson	0 Sell rating(s)	4 Hold rating(s)	1 Buy rating(s)	1 Strong Buy rating(s)	2.50
SOBR Safe	1 Sell rating(s)	0 Hold rating(s)	0 Buy rating(s)	0 Strong Buy rating(s)	1.00

Pearson has a net margin of 0.00% compared to SOBR Safe's net margin of -2,166.28%. Pearson's return on equity of 0.00% beat SOBR Safe's return on equity.

Company	Net Margins	Return on Equity	Return on Assets
Pearson	N/A	N/A	N/A
SOBR Safe	-2,166.28%	-172.71%	-130.93%

Summary

Pearson beats SOBR Safe on 10 of the 13 factors compared between the two stocks.

How does SOBR Safe compare to McGraw Hill?

SOBR Safe (NASDAQ:SOBR) and McGraw Hill (NYSE:MH) are both printing and publishing companies, but which is the superior business? We will contrast the two companies based on the strength of their earnings, analyst recommendations, risk, valuation, institutional ownership, media sentiment, profitability and dividends.

McGraw Hill has a net margin of 0.00% compared to SOBR Safe's net margin of -2,166.28%. McGraw Hill's return on equity of 0.00% beat SOBR Safe's return on equity.

Company	Net Margins	Return on Equity	Return on Assets
SOBR Safe	-2,166.28%	-172.71%	-130.93%
McGraw Hill	N/A	N/A	N/A

McGraw Hill has lower revenue, but higher earnings than SOBR Safe. SOBR Safe is trading at a lower price-to-earnings ratio than McGraw Hill, indicating that it is currently the more affordable of the two stocks.

Company	Gross Revenue	Price/Sales Ratio	Net Income	Earnings Per Share	Price/Earnings Ratio
SOBR Safe	$440K	7.79	-$8.95M	-$5.59	N/A
McGraw Hill	N/A	N/A	N/A	$1.68	7.24

McGraw Hill has a consensus price target of $20.38, suggesting a potential upside of 67.56%. Given McGraw Hill's stronger consensus rating and higher possible upside, analysts clearly believe McGraw Hill is more favorable than SOBR Safe.

Company	Sell Ratings	Hold Ratings	Buy Ratings	Strong Buy Ratings	Rating Score
SOBR Safe	1 Sell rating(s)	0 Hold rating(s)	0 Buy rating(s)	0 Strong Buy rating(s)	1.00
McGraw Hill	1 Sell rating(s)	2 Hold rating(s)	10 Buy rating(s)	2 Strong Buy rating(s)	2.87

In the previous week, McGraw Hill had 2 more articles in the media than SOBR Safe. MarketBeat recorded 2 mentions for McGraw Hill and 0 mentions for SOBR Safe. SOBR Safe's average media sentiment score of 0.00 equaled McGraw Hill'saverage media sentiment score.

Company	Overall Sentiment
SOBR Safe	Neutral
McGraw Hill	Neutral

7.9% of SOBR Safe shares are held by institutional investors. 0.1% of SOBR Safe shares are held by company insiders. Strong institutional ownership is an indication that large money managers, endowments and hedge funds believe a stock is poised for long-term growth.

Summary

McGraw Hill beats SOBR Safe on 10 of the 13 factors compared between the two stocks.

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New MarketBeat Followers Over Time

This chart shows the number of new MarketBeat users adding SOBR and its top 5 competitors to their watchlist. Each company is represented with a line over a 90 day period.

Media Sentiment Over Time

This chart shows the average media sentiment of NASDAQ and its competitors over the past 90 days as caculated by MarketBeat. The averaged score is equivalent to the following: Very Negative Sentiment <= -1.5, Negative Sentiment > -1.5 and <= -0.5, Neutral Sentiment > -0.5 and < 0.5, Positive Sentiment >= 0.5 and < 1.5, and Very Positive Sentiment >= 1.5.

SOBR vs. The Competition

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Metric	SOBR Safe	Technology Services Industry	Business Sector	NASDAQ Exchange
Market Cap	$3.43M	$3.95B	$6.57B	$12.21B
Dividend Yield	N/A	2.22%	3.07%	5.36%
P/E Ratio	-0.22	47.43	29.28	25.32
Price / Sales	7.79	49.78	398.35	71.95
Price / Cash	N/A	38.41	22.93	55.00
Price / Book	1.30	5.26	6.74	6.97
Net Income	-$8.95M	$31.26M	$205.70M	$334.92M
7 Day Performance	-19.74%	-1.63%	-1.47%	-0.98%
1 Month Performance	118.44%	-3.51%	-3.73%	0.43%
1 Year Performance	-59.47%	31.39%	32.76%	33.61%

SOBR Safe Competitors List

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Company	MarketRank	Share Price	Analysts' Price Target	1Y Price Performance	Market Cap	Revenue	P/E Ratio	Employee Count	Indicator(s)
SOBR SOBR Safe	0.4023 of 5 stars	$1.22 -12.2%	N/A	-56.2%	$3.43M	$440K	N/A	9	Gap Down
VSME VS MEDIA	0.1675 of 5 stars	$0.85 -2.3%	N/A	-94.3%	$2.33M	$7.52M	N/A	N/A	Gap Down
TRI Thomson Reuters	4.4209 of 5 stars	$83.39 -4.4%	$146.28 +75.4%	N/A	$36.20B	$7.66B	24.15	27,100	Analyst Forecast
NWS News	2.5031 of 5 stars	$30.59 +0.6%	N/A	-9.4%	$16.91B	$8.45B	15.14	25,500
PSO Pearson	0.9528 of 5 stars	$14.66 -0.5%	N/A	-8.2%	$9.00B	$4.72B	N/A	16,665	Analyst Downgrade

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This page (NASDAQ:SOBR) was last updated on 5/21/2026 by MarketBeat.com Staff.

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SOBR Safe (SOBR) Competitors