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SOBR Safe (SOBR) Competitors

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$0.74 +0.06 (+8.11%)
Closing price 06/30/2026 04:00 PM Eastern
Extended Trading
$0.72 -0.02 (-2.06%)
As of 06/30/2026 05:51 PM Eastern
Extended trading is trading that happens on electronic markets outside of regular trading hours. This is a fair market value extended hours price provided by Massive. Learn more.

SOBR vs. VSME, TRI, NWS, PSO, and WLYB

Should you buy SOBR Safe stock or one of its competitors? MarketBeat compares SOBR Safe with other companies and stocks that may be similar based on industry, sector, market capitalization, business model, investor interest, or shared news coverage. Companies and stocks commonly compared with SOBR Safe include VS MEDIA (VSME), Thomson Reuters (TRI), News (NWS), Pearson (PSO), and John Wiley & Sons (WLYB). These companies are all part of the "printing and publishing" industry.

How does SOBR Safe compare to VS MEDIA?

VS MEDIA (NASDAQ:VSME) and SOBR Safe (NASDAQ:SOBR) are both small-cap printing and publishing companies, but which is the better investment? We will contrast the two businesses based on the strength of their valuation, dividends, institutional ownership, risk, media sentiment, profitability, analyst recommendations and earnings.

VS MEDIA has a beta of 0.92, suggesting that its share price is 8% less volatile than the broader market. Comparatively, SOBR Safe has a beta of 1.19, suggesting that its share price is 19% more volatile than the broader market.

VS MEDIA has higher revenue and earnings than SOBR Safe.

CompanyGross RevenuePrice/Sales RatioNet IncomeEarnings Per SharePrice/Earnings Ratio
VS MEDIA$7.52M0.65-$8.61MN/AN/A
SOBR Safe$440K4.70-$8.95M-$5.59N/A

9.2% of VS MEDIA shares are owned by institutional investors. Comparatively, 7.9% of SOBR Safe shares are owned by institutional investors. 0.1% of SOBR Safe shares are owned by insiders. Strong institutional ownership is an indication that endowments, hedge funds and large money managers believe a company is poised for long-term growth.

In the previous week, VS MEDIA and VS MEDIA both had 3 articles in the media. SOBR Safe's average media sentiment score of 1.18 beat VS MEDIA's score of 0.51 indicating that SOBR Safe is being referred to more favorably in the news media.

Company Very Positive Positive Neutral Negative Very Negative Overall Sentiment
VS MEDIA
0 Very Positive mention(s)
1 Positive mention(s)
0 Neutral mention(s)
0 Negative mention(s)
0 Very Negative mention(s)
Positive
SOBR Safe
0 Very Positive mention(s)
1 Positive mention(s)
0 Neutral mention(s)
0 Negative mention(s)
0 Very Negative mention(s)
Positive

Company Sell Ratings Hold Ratings Buy Ratings Strong Buy Ratings Rating Score
VS MEDIA
1 Sell rating(s)
0 Hold rating(s)
0 Buy rating(s)
0 Strong Buy rating(s)
1.00
SOBR Safe
1 Sell rating(s)
0 Hold rating(s)
0 Buy rating(s)
0 Strong Buy rating(s)
1.00

VS MEDIA has a net margin of 0.00% compared to SOBR Safe's net margin of -2,166.28%. VS MEDIA's return on equity of 0.00% beat SOBR Safe's return on equity.

Company Net Margins Return on Equity Return on Assets
VS MEDIAN/A N/A N/A
SOBR Safe -2,166.28%-172.71%-130.93%

Summary

VS MEDIA beats SOBR Safe on 6 of the 10 factors compared between the two stocks.

How does SOBR Safe compare to Thomson Reuters?

Thomson Reuters (NASDAQ:TRI) and SOBR Safe (NASDAQ:SOBR) are both printing and publishing companies, but which is the superior business? We will compare the two companies based on the strength of their earnings, dividends, risk, institutional ownership, valuation, profitability, media sentiment and analyst recommendations.

In the previous week, Thomson Reuters had 1 more articles in the media than SOBR Safe. MarketBeat recorded 4 mentions for Thomson Reuters and 3 mentions for SOBR Safe. SOBR Safe's average media sentiment score of 1.18 beat Thomson Reuters' score of 1.16 indicating that SOBR Safe is being referred to more favorably in the news media.

Company Very Positive Positive Neutral Negative Very Negative Overall Sentiment
Thomson Reuters
2 Very Positive mention(s)
0 Positive mention(s)
1 Neutral mention(s)
0 Negative mention(s)
0 Very Negative mention(s)
Positive
SOBR Safe
0 Very Positive mention(s)
1 Positive mention(s)
0 Neutral mention(s)
0 Negative mention(s)
0 Very Negative mention(s)
Positive

Thomson Reuters has higher revenue and earnings than SOBR Safe. SOBR Safe is trading at a lower price-to-earnings ratio than Thomson Reuters, indicating that it is currently the more affordable of the two stocks.

CompanyGross RevenuePrice/Sales RatioNet IncomeEarnings Per SharePrice/Earnings Ratio
Thomson Reuters$7.48B4.77$1.50B$3.4423.74
SOBR Safe$440K4.70-$8.95M-$5.59N/A

Thomson Reuters currently has a consensus target price of $143.92, suggesting a potential upside of 76.22%. Given Thomson Reuters' stronger consensus rating and higher probable upside, research analysts clearly believe Thomson Reuters is more favorable than SOBR Safe.

Company Sell Ratings Hold Ratings Buy Ratings Strong Buy Ratings Rating Score
Thomson Reuters
1 Sell rating(s)
5 Hold rating(s)
10 Buy rating(s)
1 Strong Buy rating(s)
2.65
SOBR Safe
1 Sell rating(s)
0 Hold rating(s)
0 Buy rating(s)
0 Strong Buy rating(s)
1.00

Thomson Reuters has a beta of 0.77, suggesting that its stock price is 23% less volatile than the broader market. Comparatively, SOBR Safe has a beta of 1.19, suggesting that its stock price is 19% more volatile than the broader market.

Thomson Reuters has a net margin of 19.93% compared to SOBR Safe's net margin of -2,166.28%. Thomson Reuters' return on equity of 14.99% beat SOBR Safe's return on equity.

Company Net Margins Return on Equity Return on Assets
Thomson Reuters19.93% 14.99% 10.06%
SOBR Safe -2,166.28%-172.71%-130.93%

17.3% of Thomson Reuters shares are owned by institutional investors. Comparatively, 7.9% of SOBR Safe shares are owned by institutional investors. 0.1% of SOBR Safe shares are owned by company insiders. Strong institutional ownership is an indication that hedge funds, endowments and large money managers believe a company is poised for long-term growth.

Summary

Thomson Reuters beats SOBR Safe on 14 of the 17 factors compared between the two stocks.

How does SOBR Safe compare to News?

SOBR Safe (NASDAQ:SOBR) and News (NASDAQ:NWS) are both printing and publishing companies, but which is the superior stock? We will contrast the two companies based on the strength of their media sentiment, dividends, profitability, valuation, institutional ownership, risk, earnings and analyst recommendations.

In the previous week, News had 6 more articles in the media than SOBR Safe. MarketBeat recorded 9 mentions for News and 3 mentions for SOBR Safe. SOBR Safe's average media sentiment score of 1.18 beat News' score of 1.03 indicating that SOBR Safe is being referred to more favorably in the media.

Company Very Positive Positive Neutral Negative Very Negative Overall Sentiment
SOBR Safe
0 Very Positive mention(s)
1 Positive mention(s)
0 Neutral mention(s)
0 Negative mention(s)
0 Very Negative mention(s)
Positive
News
6 Very Positive mention(s)
1 Positive mention(s)
1 Neutral mention(s)
0 Negative mention(s)
0 Very Negative mention(s)
Positive

News has higher revenue and earnings than SOBR Safe. SOBR Safe is trading at a lower price-to-earnings ratio than News, indicating that it is currently the more affordable of the two stocks.

CompanyGross RevenuePrice/Sales RatioNet IncomeEarnings Per SharePrice/Earnings Ratio
SOBR Safe$440K4.70-$8.95M-$5.59N/A
News$8.45B1.82$1.18B$2.0113.96

7.9% of SOBR Safe shares are held by institutional investors. Comparatively, 14.6% of News shares are held by institutional investors. 0.1% of SOBR Safe shares are held by company insiders. Comparatively, 11.1% of News shares are held by company insiders. Strong institutional ownership is an indication that large money managers, endowments and hedge funds believe a company is poised for long-term growth.

Company Sell Ratings Hold Ratings Buy Ratings Strong Buy Ratings Rating Score
SOBR Safe
1 Sell rating(s)
0 Hold rating(s)
0 Buy rating(s)
0 Strong Buy rating(s)
1.00
News
0 Sell rating(s)
2 Hold rating(s)
0 Buy rating(s)
0 Strong Buy rating(s)
2.00

News has a net margin of 12.92% compared to SOBR Safe's net margin of -2,166.28%. News' return on equity of 6.12% beat SOBR Safe's return on equity.

Company Net Margins Return on Equity Return on Assets
SOBR Safe-2,166.28% -172.71% -130.93%
News 12.92%6.12%3.70%

SOBR Safe has a beta of 1.19, suggesting that its stock price is 19% more volatile than the broader market. Comparatively, News has a beta of 0.87, suggesting that its stock price is 13% less volatile than the broader market.

Summary

News beats SOBR Safe on 11 of the 14 factors compared between the two stocks.

How does SOBR Safe compare to Pearson?

Pearson (NYSE:PSO) and SOBR Safe (NASDAQ:SOBR) are both printing and publishing companies, but which is the better investment? We will contrast the two businesses based on the strength of their dividends, media sentiment, earnings, institutional ownership, analyst recommendations, risk, valuation and profitability.

Pearson has higher revenue and earnings than SOBR Safe.

CompanyGross RevenuePrice/Sales RatioNet IncomeEarnings Per SharePrice/Earnings Ratio
Pearson$4.72B2.02$441.77MN/AN/A
SOBR Safe$440K4.70-$8.95M-$5.59N/A

Pearson has a beta of 0.38, meaning that its share price is 62% less volatile than the broader market. Comparatively, SOBR Safe has a beta of 1.19, meaning that its share price is 19% more volatile than the broader market.

Company Sell Ratings Hold Ratings Buy Ratings Strong Buy Ratings Rating Score
Pearson
0 Sell rating(s)
3 Hold rating(s)
2 Buy rating(s)
0 Strong Buy rating(s)
2.40
SOBR Safe
1 Sell rating(s)
0 Hold rating(s)
0 Buy rating(s)
0 Strong Buy rating(s)
1.00

Pearson has a net margin of 0.00% compared to SOBR Safe's net margin of -2,166.28%. Pearson's return on equity of 0.00% beat SOBR Safe's return on equity.

Company Net Margins Return on Equity Return on Assets
PearsonN/A N/A N/A
SOBR Safe -2,166.28%-172.71%-130.93%

2.1% of Pearson shares are held by institutional investors. Comparatively, 7.9% of SOBR Safe shares are held by institutional investors. 0.1% of Pearson shares are held by company insiders. Comparatively, 0.1% of SOBR Safe shares are held by company insiders. Strong institutional ownership is an indication that large money managers, endowments and hedge funds believe a stock is poised for long-term growth.

In the previous week, Pearson and Pearson both had 3 articles in the media. SOBR Safe's average media sentiment score of 1.18 beat Pearson's score of 0.00 indicating that SOBR Safe is being referred to more favorably in the news media.

Company Very Positive Positive Neutral Negative Very Negative Overall Sentiment
Pearson
0 Very Positive mention(s)
0 Positive mention(s)
3 Neutral mention(s)
0 Negative mention(s)
0 Very Negative mention(s)
Neutral
SOBR Safe
0 Very Positive mention(s)
1 Positive mention(s)
0 Neutral mention(s)
0 Negative mention(s)
0 Very Negative mention(s)
Positive

Summary

Pearson beats SOBR Safe on 8 of the 12 factors compared between the two stocks.

How does SOBR Safe compare to John Wiley & Sons?

John Wiley & Sons (NYSE:WLYB) and SOBR Safe (NASDAQ:SOBR) are both printing and publishing companies, but which is the better business? We will contrast the two companies based on the strength of their earnings, valuation, institutional ownership, media sentiment, risk, profitability, dividends and analyst recommendations.

John Wiley & Sons has higher revenue and earnings than SOBR Safe. SOBR Safe is trading at a lower price-to-earnings ratio than John Wiley & Sons, indicating that it is currently the more affordable of the two stocks.

CompanyGross RevenuePrice/Sales RatioNet IncomeEarnings Per SharePrice/Earnings Ratio
John Wiley & Sons$1.68B1.43$221.62M$4.2311.06
SOBR Safe$440K4.70-$8.95M-$5.59N/A

John Wiley & Sons has a beta of 0.58, indicating that its share price is 42% less volatile than the broader market. Comparatively, SOBR Safe has a beta of 1.19, indicating that its share price is 19% more volatile than the broader market.

Company Sell Ratings Hold Ratings Buy Ratings Strong Buy Ratings Rating Score
John Wiley & Sons
0 Sell rating(s)
1 Hold rating(s)
0 Buy rating(s)
0 Strong Buy rating(s)
2.00
SOBR Safe
1 Sell rating(s)
0 Hold rating(s)
0 Buy rating(s)
0 Strong Buy rating(s)
1.00

John Wiley & Sons has a net margin of 13.22% compared to SOBR Safe's net margin of -2,166.28%. John Wiley & Sons' return on equity of 29.01% beat SOBR Safe's return on equity.

Company Net Margins Return on Equity Return on Assets
John Wiley & Sons13.22% 29.01% 8.78%
SOBR Safe -2,166.28%-172.71%-130.93%

0.5% of John Wiley & Sons shares are owned by institutional investors. Comparatively, 7.9% of SOBR Safe shares are owned by institutional investors. 29.7% of John Wiley & Sons shares are owned by insiders. Comparatively, 0.1% of SOBR Safe shares are owned by insiders. Strong institutional ownership is an indication that large money managers, hedge funds and endowments believe a company will outperform the market over the long term.

In the previous week, SOBR Safe had 2 more articles in the media than John Wiley & Sons. MarketBeat recorded 3 mentions for SOBR Safe and 1 mentions for John Wiley & Sons. John Wiley & Sons' average media sentiment score of 2.00 beat SOBR Safe's score of 1.18 indicating that John Wiley & Sons is being referred to more favorably in the media.

Company Overall Sentiment
John Wiley & Sons Very Positive
SOBR Safe Positive

Summary

John Wiley & Sons beats SOBR Safe on 10 of the 14 factors compared between the two stocks.

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New MarketBeat Followers Over Time

This chart shows the number of new MarketBeat users adding SOBR and its top 5 competitors to their watchlist. Each company is represented with a line over a 90 day period.
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Media Sentiment Over Time

This chart shows the average media sentiment of NASDAQ and its competitors over the past 90 days as caculated by MarketBeat. The averaged score is equivalent to the following: Very Negative Sentiment <= -1.5, Negative Sentiment > -1.5 and <= -0.5, Neutral Sentiment > -0.5 and < 0.5, Positive Sentiment >= 0.5 and < 1.5, and Very Positive Sentiment >= 1.5.
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SOBR vs. The Competition

MetricSOBR SafeTechnology Services IndustryBusiness SectorNASDAQ Exchange
Market Cap$1.91M$4.22B$6.83B$12.45B
Dividend YieldN/A2.09%3.16%6.16%
P/E Ratio-0.1342.4330.2624.87
Price / Sales4.7047.80364.40102.84
Price / CashN/A37.0523.5658.59
Price / Book0.284.755.896.54
Net Income-$8.95M$31.79M$203.69M$336.70M
7 Day Performance-0.11%0.90%0.71%2.81%
1 Month Performance-38.13%-10.15%-4.71%0.58%
1 Year Performance-76.85%21.52%26.51%31.29%

SOBR Safe Competitors List

CompanyMarketRankShare PriceAnalysts' Price Target1Y Price PerformanceMarket CapRevenueP/E RatioEmployee CountIndicator(s)
SOBR
SOBR Safe
1.1115 of 5 stars
$0.74
+8.1%
N/A-74.5%$1.91M$440KN/A9
VSME
VS MEDIA
0.29 of 5 stars
$2.14
-5.8%
N/A-91.4%$5.96M$7.52MN/AN/A
TRI
Thomson Reuters
4.4328 of 5 stars
$81.36
+0.8%
$144.84
+78.0%
N/A$35.41B$7.48B23.6227,100
NWS
News
2.843 of 5 stars
$28.82
+1.8%
N/A-18.2%$15.82B$8.45B14.3725,500
PSO
Pearson
1.2673 of 5 stars
$15.05
+0.4%
N/A+6.4%$9.04B$4.72BN/A16,665

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This page (NASDAQ:SOBR) was last updated on 7/1/2026 by MarketBeat.com Staff.
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