Noah (NYSE:NOAH) Holdings Limited (NYSE: NOAH) is a China-based independent wealth management platform that offers a broad spectrum of financial solutions to high-net-worth and ultra-high-net-worth individuals, families and select institutional clients. Since its founding in 2005, Noah has positioned itself as one of the leading providers of customized, multi-asset investment products, leveraging both onshore and offshore channels to address the diverse needs of its client base.
The company’s core business activities encompass private wealth management, asset management and corporate finance advisory services. Through its private wealth management arm, Noah sources and structures products such as mutual funds, insurance policies, trust and private equity offerings, as well as real estate investments. Its asset management division works closely with institutional investors and family offices to develop tailored strategies, while its corporate finance advisory team provides capital-raising and merger and acquisition advisory services to mid-market enterprises in Greater China.
Noah operates an extensive network of offices across Mainland China and maintains regional hubs in Hong Kong and Singapore to support its cross-border investment capabilities. The firm has also established strategic partnerships with global banks, securities firms and asset managers to enrich its product suite and enhance access to international markets. Its proprietary digital platform enables clients to view and manage their portfolios in real time, further distinguishing Noah in an increasingly technology-driven industry.
Led by a senior management team with deep expertise in wealth and asset management, Noah has pursued a disciplined growth strategy focused on scalability, risk management and product innovation. The company’s evolution from a single-market wealth adviser to a diversified financial services provider underscores its commitment to serving the evolving needs of affluent clients in China and beyond.