Booking (NASDAQ:BKNG) Holdings Inc is a leading global provider of online travel and related services, offering consumers and partners a wide range of solutions for booking accommodations, transportation, car rentals, restaurant reservations and attraction tickets. The company’s platform connects travelers with a diverse network of properties, service providers and activity partners, facilitating seamless planning and reservations across leisure and business segments.
The company’s portfolio of online travel brands includes Booking.com, which specializes in hotel and vacation rental bookings; Priceline.com, focused on consumer deals and discounts; Agoda, serving markets in the Asia-Pacific region; Kayak, a travel search engine; Rentalcars.com, offering car rental services; and OpenTable, a restaurant reservation platform. Each brand leverages proprietary technology and data analytics to optimize inventory management, pricing and customer experience, catering to millions of users worldwide.
Founded in 1997 as Priceline.com by entrepreneur Jay S. Walker, the company evolved through strategic acquisitions and organic growth to become a diversified travel services provider. In 2018, the organization rebranded as Booking Holdings to better reflect its broad portfolio. Today, Booking Holdings serves customers in more than 220 markets and partners with hundreds of thousands of properties and service providers, establishing a truly global footprint.
Headquartered in Norwalk, Connecticut, Booking Holdings is led by President and Chief Executive Officer Glenn Fogel, who has overseen the company’s expansion into new markets and product segments. Under his leadership, the company continues to invest in technology, mobile platforms and partnerships aimed at enhancing traveler convenience and driving long-term growth.
