SoFi Technologies (NASDAQ:SOFI) (NASDAQ: SOFI) is a digital personal finance company focused on helping individuals achieve financial independence. Through its integrated platform, SoFi offers a broad range of lending, banking, and wealth management products tailored to meet the needs of its users throughout different stages of their financial journeys. The company’s mission centers on providing accessible, technology-driven solutions that simplify borrowing, saving, investing, and protecting assets.
At its core, SoFi provides student loan refinancing, personal loans, home loans, and home equity products. Its banking services include deposit accounts—branded SoFi Money—with checking and savings capabilities, earning competitive interest rates. On the wealth management side, SoFi Invest offers automated investing through robo-advisory services as well as self-directed brokerage accounts. The platform also features insurance offerings in partnership with third parties, enabling users to secure life, auto, and homeowners insurance directly through the SoFi ecosystem.
Founded in 2011 by a group of Stanford Graduate School of Business students, SoFi initially focused on refinancing student debt by leveraging alumni networks to provide more favorable terms. Over time, the company expanded into traditional banking and wealth management, acquiring both Galileo Financial Technologies in 2020 and Technisys in 2021 to bolster its technology infrastructure. SoFi went public in mid-2021 through a merger with a special purpose acquisition company (SPAC), marking a significant milestone in its growth trajectory.
Headquartered in San Francisco, SoFi primarily serves customers across the United States, with initiatives underway to expand into select international markets such as the United Kingdom. Since January 2018, Anthony Noto has served as CEO, guiding the company through its diversification beyond lending into a full-service financial platform. Under his leadership, SoFi continues to focus on seamless digital experiences and product innovation aimed at supporting members in achieving long-term financial well-being.
