Helen of Troy (NASDAQ:HELE) is a global consumer products company that designs, sources and markets a diversified portfolio of household, health and beauty brands. Headquartered in El Paso, Texas, the company operates through three principal segments—Health & Home, Housewares and Beauty—offering products under well-known names including OXO, Vicks, Braun, Honeywell Home, PUR and Hot Tools. Helen of Troy distributes its products through a combination of mass, specialty and e-commerce channels to consumers, retailers and distributors worldwide.
The Housewares segment features kitchen tools, gadgets and organizational solutions marketed primarily under the OXO brand, recognized for its ergonomic “Good Grips” design. In the Health & Home segment, the company manufactures and markets small appliances and home environment products—such as humidifiers, steam inhalers, water filtration systems and fans—under brands including Vicks, Braun and Honeywell Home. The Beauty segment offers hair styling and personal care appliances, including hair dryers, straighteners and styling tools sold under the Hot Tools and Bed Head brands.
Founded in 1968 by entrepreneur Gerald Rubin as a small housewares importer, Helen of Troy has expanded through a series of strategic acquisitions and product launches. The company completed its initial public offering in 1993 and has since grown its international footprint, serving markets across North America, Europe, Latin America, the Middle East and Asia-Pacific. With global design, sourcing and distribution operations, Helen of Troy maintains relationships with third-party manufacturing facilities primarily in Asia.
Under the leadership of President and CEO Julien Mininberg, who joined the company in 2014, Helen of Troy emphasizes innovation, quality and brand building. The executive team focuses on expanding direct-to-consumer capabilities and strengthening retailer partnerships while investing in product development and marketing to drive growth across its core categories. The company’s management is supported by a board of directors with extensive experience in consumer goods, retail and supply chain operations.
