Rocket Companies (NYSE:RKT) (NYSE:RKT) is a Detroit-based financial services holding company focused on mortgage origination, servicing and a suite of digital real estate and consumer lending solutions. Through its flagship brand Rocket Mortgage, the company offers an end-to-end online platform that streamlines the home loan process, providing borrowers with tools for rate comparisons, pre-approvals and closing document e-signatures. Rocket Companies also delivers title and closing services through Rocket Closing and a real estate search marketplace via Rocket Homes.
Founded in 1985 as Rock Financial and later known as Quicken Loans, the company has been a pioneer in digitizing the mortgage experience. Under the leadership of founder and chairman Dan Gilbert, Rocket Companies expanded its product set beyond mortgage lending into consumer finance, including personal loans through Rocket Loans and auto financing via Rocket Auto. The company transitioned from a private firm to a public entity in August 2020, when it launched one of the largest homegrown U.S. initial public offerings of the decade.
Rocket Mortgage remains the largest retail mortgage lender in the United States by origination volume and services a diverse customer base across all 50 states. Its integrated technology platform aims to reduce paperwork, accelerate loan approvals and enhance borrower transparency. In addition to traditional residential mortgages, the company supports refinancing and home equity loan products, catering to both first-time homebuyers and existing homeowners seeking to optimize their financing.
Headquartered in the city of Detroit, Michigan, Rocket Companies is governed by a board led by Dan Gilbert and senior executives with deep experience in finance and technology. The company has invested heavily in research and development to maintain its digital mortgage infrastructure and expand into adjacent markets. By leveraging data analytics and artificial intelligence, Rocket Companies continues to refine its customer experience and explore new opportunities in digital real estate and consumer lending.
